2008 IDEA World Fitness Convention™

Mark your calendars!
The 2009 IDEA World Fitness Convention will be held in Anaheim, CA on August 12-16, 2009.
 
Join us along with 5,000 fitness professionals from all over the world at the 2009 IDEA World Fitness Convention in The OC (Anaheim), California. Experience the excitement, rejuvenation and education and share our mission to Inspire the World to Fitness®.

 

 


 

2008 Conference Highlights:



Opening Ceremonies from the 2008 IDEA World Fitness Convention
See the 2008 IDEA Fitness Inspiration Awards presentation. Find out this year’s award winners.

Special performances by KABA Modern. Featured as finalists on the MTV show America's Best Dance Crew and the first place national team in the 2007 Hip Hop International Dance Competition.

DRUMS ALIVE™ This interactive drumming extravaganza will be sure to wake up your vital energy and inner power!

“Core off the Floor” with Shannon Fable: Tired of endless crunches? Then let’s take the Core off the Floor! Remove the crunches, get off the mat and put kettlebells, medicine balls and BOSU® Ballast Balls™ in your hand! Learn to swing and clean, lift, shift and shake, or throw and catch while engaging muscles so deep you’ll wonder what your core training has done for you all these years.
Watch video | Download Session Handout | Leave a comment »

“Helping Clients Move Beyond Diets and Into Health,” with Nicki Anderson. It seems that 90% of clients coming through our doors want to lose weight. And if it doesn’t happen fast enough, they quit! The most challenging job personal trainers have is educating clients about the importance of exercise versus pants size. This lecture will help you understand the mindset of the serial dieter and provide you with the strategies to help them discover healthy living as a better alternative to chronic dieting.
Watch video | Download Session Handout | Leave a comment »


Sessions

All Sessions

Culture Shock Showcase and Master Class
CECs/CEUs:
Fun presented by: Culture Shock

Thursday, 5:45-6:45pm
Showcase
Check out the Culture Shock Showcase, a dance concert on the Performance Stage in the Expo Hall on Thursday, July 10, from 4:30-5:00pm, then again from 5:00-5:30pm.
Master Class
Immediately following this performance, join them in the Culture Shock Master Class from 5:45-6:45pm, where you’ll learn the latest hip-hop moves in this interactive session.

010: Schwinn® Cycling Instructor Training Course
CECs/CEUs: ACE 0.80, AEA 4.00, AFAA 7.00, NASM-CGT 0.80, NATABOC 0.80, NFPT 1.00
Preconference

Tuesday, 9:00am-7:00pm
This information-packed day offers you the industry’s finest and most comprehensive indoor cycling instructor training, giving you everything you need to become the best instructor you can be. Bike fit, cycling physiology and mechanics, proper technique, the Schwinn Cycling Coaching Pyramid, and class design are thoroughly explained and experienced in an interactive format taught by Schwinn program creator Jay Blahnik and lead master trainer Juliane Arney. Each attendee receives a detailed resource manual, a certificate of course completion, a FREE Power Music/Schwinn Cycling PowerMix music CD, energy snacks to keep you going, and two power-packed master classes you’ll be able to take home and teach right away.

011: STOTT PILATES® on the Pilates Edge™ (Full)
CECs/CEUs: ACE 0.20, AEA 2.00, AFAA 3.00, NASM-CGT 0.40, NASM-CPT 0.40, NSCA-CPT 0.40, NSCA-CSCS 0.40
Preconference presented by: PJ O'Clair

Tuesday, 9:00am-1:00pm

Part 1: STOTT PILATES Essential Pilates on the Edge

Bring a new level of excitement to your workout and teach your classes on the edge! This versatile tool will help you ramp up the intensity level by changing the angle of your routine. Applying the Five Basic Principles of STOTT PILATES, you’ll explore how to modify the essential level exercises to develop a total-body workout. Discover how the Pilates Edge can be used in supine, prone and standing variations to take advantage of the foam triangle’s increasing height.

Part 2: STOTT PILATES Athletic Conditioning on the Edge

Many athletes, whether professional or amateur, are recognizing the benefits alternative training methods like Pilates can provide. Utilizing the Pilates Edge and hand-held toning balls, this high-energy resistance workout strengthens the legs, arms and torso and improves balance and coordination, using powerful tools that add a new dimension to your programming. Always initiating from the core, you’ll learn how this complete-body workout retrains muscles that may have become unbalanced and be able to take your clients to a new level of strength and agility.

012: STOTT PILATES® Essential Reformer on the V2 Max Plus™
CECs/CEUs: ACE 0.40, AEA 2.00, AFAA 3.00, NATABOC 0.40, NFPT 1.00, NSCA-CPT 0.40
Preconference presented by: John Garey, MS

Tuesday, 1:30-5:30pm
Explore how altering the angle of resistance can facilitate and expand your existing Reformer repertoire. In this workshop, participants will learn a series of Essential level exercises using the V2 Max Plus Reformer’s adjustable pulley system and extensor straps. You will see how the angle of resistance can be changed to help engage the appropriate muscles and achieve increased range of motion in tri-planar movements. This preconference workshop is ideal for instructors (and clients) of any fitness level.

013: IDEA’s Fitness Business Forum
CECs/CEUs: AEA 6.00, AFAA 8.20, NASM-CGT 0.50, NASM-CPT 0.50
Preconference presented by: Mary Bratcher, MA, Todd Durkin, MA, and Tom Perkins

Tuesday, 8:30am-5:45pm

This preconference session is for you if you are:• Starting a personal training or fitness business• A new business owner (3 years or less in a fitness business)• An entrepreneur

The content will be applicable for personal training, yoga, Pilates and other fitness businesses.Whether you’re an existing or new business owner or just beginning to plan your venture, this unique new all-day preconference program is a must for avoiding costly mistakes and building a distinct “fast-track” competitive edge in your market. Discover many of the secrets that most fitness business owners miss, and find out how to balance the personal and professional aspects of your life as your business grows. Get tips for your specific business from the most successful experts in the fitness industry. You can’t afford to miss this in-depth business development workshop.

Welcome and General Session: The Power of You! L PREMIERE8:30–9:30amTodd Durkin, MAAre you ready to take the steps necessary to insure both personal and professional success? If so, this powerful, motivational and educational session will offer strategies to help you build your business brand, achieve record-breaking revenue, as well as share top time management techniques for greater financial growth and personal freedom. In addition, Todd will use this venue to unveil Secrets to Success, a business and life-changing program.

The Nuts and Bolts of Business Ownership L PREMIERE9:40–11:10amNicki AndersonThe idea of owning a business is alluring to many. Making your own schedule, handpicking your staff, and setting your own rules can be very appealing to the self-starter. It sounds easy to some, but the truth is, it is hard work! This session explains the steps you must take if you want to own and operate a thriving business. Learn how the importance of time management, excellent communication skills and developing an eye for detail are all integral components to the success of your business.

Fitness Business Websites 101 L11:20am–12:40pmTom PerkinsLearn how to work with an inside (or outside) website development team to develop a website and an Internet presence that will attract and retain clients. This presentation will teach you what you need to know in working with a website designer or company. Get the inside scoop on what content works and doesn’t work, search engine placement and more. Finally, learn how to take advantage of low-cost marketing strategies to get the word out and how to inexpensively maintain and update your website.

Lunch (to be provided)12:40–2:00pmHere’s a great opportunity for you to connect with other fitness professionals that face the same business challenges as you. We’ve planned some fun group networking activities, so bring your business cards.Cost-Effective Marketing for Your Business L PREMIERE2:00–3:30pm Nicki AndersonMarketing your business successfully does not have to break the bank. In fact, there are dozens of marketing strategies that will cost you nothing except your time. As a start-up business, when money is short but time is readily available, these tips will help you to take your business from ho-hum to cha-ching! In this session, you will learn more than 50 different marketing ideas for your business!

Create the Business You Desire! L PREMIERE3:40–5:00pmTodd Durkin, MAWhere do you want to go, and how are you going to get there? This workshop will help you to crystallize a strategy so you can develop the business of your dreams. It will be a practical session with written exercises to give you “blue sky” time to work ON your business and not IN your business. Topics and exercises include: strategic planning, S.W.O.T. analysis to determine your business fortitude, developing mission and vision statements, creating your niche in a competitive market, and practical solutions to the individual challenges and/or obstacles you may be facing today.

Life Happens—With or Without You! L PREMIERE5:00–5:45pmMary Bratcher, MABeing your own boss brings a special kind of satisfaction and sense of accomplishment that can’t be found in any other job. It pushes you to be your best professionally, creatively, physically and mentally. However, your business isn’t everything. This motivational wrap-up session will outline several proactive strategies for achieving ultimate success by helping you to maintain your professional obligations while living and enjoying YOUR LIFE to the fullest!

Lunch will be provided. Earn up to 5 CEC hours. Participants will receive a CERTIFICATE OF COMPLETION.

014: Focus on Fitness Management
CECs/CEUs: AEA 6.00, AFAA 7.50, NASM-CGT 0.40, NASM-CPT 0.40

Tuesday, 8:45am-5:15pm

Do your members use words like “quality” and “value” when describing their experience at your club or studio? What is their overall perception of what your organization has to offer? This full-day preconference for program directors and fitness managers will delve into the special elements that go into creating and running programs that will resonate with your members while enhancing the bottom line.

8:45–8:55am
Welcome Address

BREAKOUTS
9:00–10:30am


GROUP EXERCISE DIRECTORS
How Valuable is Your Group Exercise Program?
Bob Esquerre, MA
The impact of group exercise programming on member retention is well documented. Do you know how valuable your program is to your club? Learn how to measure its worth and run it like a profitable business. Make a bigger impact on both revenue and retention through the classes you offer. Strengthen your programming, boost member participation and increase the overall value of group exercise to the business. Run a lean, mean and profitable group X machine!


PERSONAL TRAINER MANAGERS
Managing With Intention
Darren Jacobson
Purposeful management is critical when working with a team made up of several different personalities. This session will explore five common mistakes managers make when setting goals and interacting with their staff. In addition, we will pinpoint five strategies for identifying risk, effecting change, recruiting with confidence and gaining recognition for staff that is consistent and credible. Managers of all experience levels will walk away with information and tools that can be used right away.

10:40–11:40am

ALL MANAGERS

Hiring and Training for Customer Service
Shayne Kohn, MS
If you are responsible for hiring and training fitness staff, then you will not want to miss this session! Focus will be placed on basic interviewing techniques that are uniquely designed to find qualified individuals who are customer service oriented. In addition, we will discuss specialized training techniques that can be employed to enhance the customer service skills of your current staff. Finally, managers will see how enhanced customer relations can affect the bottom line and member retention.

11:45am–1:00pm

Lunch and Speed Networking
Jackie Camborde and Christy Taylor
Grab your lunch and let the fun begin! We have a special treat in store for you. You’ve heard of speed dating? Well, how about speed networking! Let’s face it, in today’s competitive fitness market, networking skills are critical to your success, yet this is an area in which many lack essential skills. Most of us simply haven’t been presented with the right “tools” to network effectively. In this fun, highly-interactive session, you will learn how to make the most of every opportunity you encounter. Join us for this wild, musical chairs approach to networking with confidence!


BREAKOUTS
1:05–2:35pm

GROUP EXERCISE DIRECTORS
But I Want It! Making the Most of a Limited Group Exercise Budget
Shannon Fable
Do you have a limited fitness budget? So many toys, so little money! Learn simple tips to determine whether or not you really need that new toy. Then look at a fail-proof evaluation process to ensure you won’t end up with buyer’s remorse. We’ll discuss easy ways to justify the need for new equipment (and training!) with business language that your general manager is sure to understand. This lecture is sure to provide you with the tools to make the best decisions possible!


PERSONAL TRAINER MANAGERS
Driving the Bottom Line
Darren Jacobson
As program directors, fitness managers and club owners, do we fully understand the role and responsibility of our personal training department and the real impact they can have in our facilities? We will take a look at various business models and the potential impact they can have on the bottom line and on the personal training service center. In addition, we will discuss the advantages and disadvantages of each model and brainstorm ways to bring personal training to the masses. Lastly, we will review critical systems, structures and controls to keep your personal training department moving in the right direction.

BREAKOUTS
2:45–4:05pm

GROUP EXERCISE DIRECTORS
Building Your Brand in the Community
Amy Boone Thompson
Create excitement and curiosity around your group exercise programming. We will cover outreach strategies, partnership opportunities and word-of-mouth campaigns that don’t need a budget. Build your reputation as a leader in fitness and bring them in to experience the fun!


PERSONAL TRAINER MANAGERS
Strategic Planning for Personal Training Managers
Krista Popowych
Excellent programming doesn’t just happen. Those managers who take the time and expend the effort in strategic planning will find their programs in demand. Participants will be presented with a 16-week, 10-step plan for program success. In addition, we will discuss how to identify successful endeavors, develop marketing plans that are easy to use, and acquire marketing tools and materials that are effective and inexpensive. This system will take the guesswork out of the “when,” “how,” and “what ifs” of programming!

4:15–5:15pm

ALL MANAGERS

Managing a Quality-Driven Business or Program
Helen Vanderburg
We all know that quality is the name of the game in the service business. However, it isn’t as easily achieved as one might think. How is quality defined in our business? Does my program meet and exceed the expectation of quality in the fitness industry? How is it managed? Whether you manage a club, a department, or a very small staff, you will get the tools you need to manage a quality-driven business that will lead to long-term success.

015: Drums Alive™ Instructor Training Program
CECs/CEUs: ACE 0.80, AEA 4.00, AFAA 6.00, NASM-CGT 0.80, NATABOC 0.80, NFPT 1.00
Preconference

Tuesday, 8:30am-5:30pm
Come and be inspired by the acclaimed Drums Alive Instructor Training Program. You’ll learn the theory and application of this unforgettable and inspirational group exercise experience. This full-day training will explore sound and movement therapy using drumming and music. Examine the locomotor skills required to drum your way to a distinctive class design. Finally, a powerful group exercise format that is appropriate for ALL populations!

016: Fit4Mom Presented by Stroller Strides®
CECs/CEUs: AEA 4.00, AFAA 5.00, NASM-CGT 0.60, NASM-CPT 0.60, NSCA-CPT 0.30
Preconference presented by: Amy Boone Thompson, Farel Hruska, and Lisa Druxman, MA

Tuesday, 8:00am-3:55pm

Prenatal Fitness—Myth Versus Truth L 8:00–9:00am
When working with this very special population, it is critical that you have the most accurate information at your fingertips. We’ll bring to light the many misconceptions about exercise and pregnancy and help you to differentiate fact from fiction.

The Trimester Workout WO 9:10–10:10am
Participants will experience a total-body workout that emphasizes movements and modifications for each trimester.

The Pregnant Athlete L 10:20–11:20am
Find out about the upper limits for the athletic pregnant client. Learn where the research differs from the guidelines and how to build safe workouts that will still challenge your client.

Working Out With Baby WO 11:30am–12:30pm
This session will teach you how to include baby in
your (or your clients’) workouts. The focus will be on strength and flexibility, addressing the many needs of new moms. Note: babies are welcome but not required for this workout.

Lunch on your own 12:30–1:30pm

The Biomechanics of Motherhood L 1:30–2:30pm
It is not uncommon for new moms to experience aches, pains and injuries after giving birth. This is due in part to repetitive stresses and muscular imbalances that most moms are unaware of. Emphasis will be placed on uncovering and understanding the muscular chain reactions that occur after childbirth, as well as teaching clients how to move with precision and purpose.

The Business of Birth L 2:40–3:40pm
Learn how to build your business with this specialty population. We’ll focus on types of businesses, marketing strategies, risks and working with the medical community.
Closing 3:40–3:55pm

017: The Cutting Edge of Function
CECs/CEUs: AEA 4.00, AFAA 7.00, NASM-CGT 0.70, NASM-CPT 0.70, NSCA-CPT 0.70, NSCA-CSCS 0.70
Preconference

Tuesday, 9:00am-5:00pm
This preconference session is likely to change the way you view muscle function, approach movement analysis and create exercises and programs to produce peak results. Come prepared for an intense day of active and practical learning. It will be divided into 3 major parts: (1) map muscle function back to gait mechanics; (2) create an understanding of the transformational zones of human movement; and (3) address important training challenges. By applying these principles to a chain reaction and proprioceptive approach to creating strength, balance and mobility, participants will gain an experience that will bring their training to a completely new level.

100: Back to the Future! A Taste of Zumba®!
CECs/CEUs:
Workout presented by: Tanya Beardsley, and Beto Perez

Time Block A - Wednesday, 7:00-7:45am
Remember the fun and exciting days of the original aerobic dance programs? A Taste of Zumba brings the fun back to fitness by combining high energy and motivating music with unique moves and combinations that allow the Zumba participants to dance away their worries. Zumba is a fusion of Latin and international music-dance themes creating a dynamic, exciting, effective fitness system!

Tuesday

010: Schwinn® Cycling Instructor Training Course
CECs/CEUs: ACE 0.80, AEA 4.00, AFAA 7.00, NASM-CGT 0.80, NATABOC 0.80, NFPT 1.00
Preconference

Tuesday, 9:00am-7:00pm
This information-packed day offers you the industry’s finest and most comprehensive indoor cycling instructor training, giving you everything you need to become the best instructor you can be. Bike fit, cycling physiology and mechanics, proper technique, the Schwinn Cycling Coaching Pyramid, and class design are thoroughly explained and experienced in an interactive format taught by Schwinn program creator Jay Blahnik and lead master trainer Juliane Arney. Each attendee receives a detailed resource manual, a certificate of course completion, a FREE Power Music/Schwinn Cycling PowerMix music CD, energy snacks to keep you going, and two power-packed master classes you’ll be able to take home and teach right away.

011: STOTT PILATES® on the Pilates Edge™ (Full)
CECs/CEUs: ACE 0.20, AEA 2.00, AFAA 3.00, NASM-CGT 0.40, NASM-CPT 0.40, NSCA-CPT 0.40, NSCA-CSCS 0.40
Preconference presented by: PJ O'Clair

Tuesday, 9:00am-1:00pm

Part 1: STOTT PILATES Essential Pilates on the Edge

Bring a new level of excitement to your workout and teach your classes on the edge! This versatile tool will help you ramp up the intensity level by changing the angle of your routine. Applying the Five Basic Principles of STOTT PILATES, you’ll explore how to modify the essential level exercises to develop a total-body workout. Discover how the Pilates Edge can be used in supine, prone and standing variations to take advantage of the foam triangle’s increasing height.

Part 2: STOTT PILATES Athletic Conditioning on the Edge

Many athletes, whether professional or amateur, are recognizing the benefits alternative training methods like Pilates can provide. Utilizing the Pilates Edge and hand-held toning balls, this high-energy resistance workout strengthens the legs, arms and torso and improves balance and coordination, using powerful tools that add a new dimension to your programming. Always initiating from the core, you’ll learn how this complete-body workout retrains muscles that may have become unbalanced and be able to take your clients to a new level of strength and agility.

012: STOTT PILATES® Essential Reformer on the V2 Max Plus™
CECs/CEUs: ACE 0.40, AEA 2.00, AFAA 3.00, NATABOC 0.40, NFPT 1.00, NSCA-CPT 0.40
Preconference presented by: John Garey, MS

Tuesday, 1:30-5:30pm
Explore how altering the angle of resistance can facilitate and expand your existing Reformer repertoire. In this workshop, participants will learn a series of Essential level exercises using the V2 Max Plus Reformer’s adjustable pulley system and extensor straps. You will see how the angle of resistance can be changed to help engage the appropriate muscles and achieve increased range of motion in tri-planar movements. This preconference workshop is ideal for instructors (and clients) of any fitness level.

013: IDEA’s Fitness Business Forum
CECs/CEUs: AEA 6.00, AFAA 8.20, NASM-CGT 0.50, NASM-CPT 0.50
Preconference presented by: Mary Bratcher, MA, Todd Durkin, MA, and Tom Perkins

Tuesday, 8:30am-5:45pm

This preconference session is for you if you are:• Starting a personal training or fitness business• A new business owner (3 years or less in a fitness business)• An entrepreneur

The content will be applicable for personal training, yoga, Pilates and other fitness businesses.Whether you’re an existing or new business owner or just beginning to plan your venture, this unique new all-day preconference program is a must for avoiding costly mistakes and building a distinct “fast-track” competitive edge in your market. Discover many of the secrets that most fitness business owners miss, and find out how to balance the personal and professional aspects of your life as your business grows. Get tips for your specific business from the most successful experts in the fitness industry. You can’t afford to miss this in-depth business development workshop.

Welcome and General Session: The Power of You! L PREMIERE8:30–9:30amTodd Durkin, MAAre you ready to take the steps necessary to insure both personal and professional success? If so, this powerful, motivational and educational session will offer strategies to help you build your business brand, achieve record-breaking revenue, as well as share top time management techniques for greater financial growth and personal freedom. In addition, Todd will use this venue to unveil Secrets to Success, a business and life-changing program.

The Nuts and Bolts of Business Ownership L PREMIERE9:40–11:10amNicki AndersonThe idea of owning a business is alluring to many. Making your own schedule, handpicking your staff, and setting your own rules can be very appealing to the self-starter. It sounds easy to some, but the truth is, it is hard work! This session explains the steps you must take if you want to own and operate a thriving business. Learn how the importance of time management, excellent communication skills and developing an eye for detail are all integral components to the success of your business.

Fitness Business Websites 101 L11:20am–12:40pmTom PerkinsLearn how to work with an inside (or outside) website development team to develop a website and an Internet presence that will attract and retain clients. This presentation will teach you what you need to know in working with a website designer or company. Get the inside scoop on what content works and doesn’t work, search engine placement and more. Finally, learn how to take advantage of low-cost marketing strategies to get the word out and how to inexpensively maintain and update your website.

Lunch (to be provided)12:40–2:00pmHere’s a great opportunity for you to connect with other fitness professionals that face the same business challenges as you. We’ve planned some fun group networking activities, so bring your business cards.Cost-Effective Marketing for Your Business L PREMIERE2:00–3:30pm Nicki AndersonMarketing your business successfully does not have to break the bank. In fact, there are dozens of marketing strategies that will cost you nothing except your time. As a start-up business, when money is short but time is readily available, these tips will help you to take your business from ho-hum to cha-ching! In this session, you will learn more than 50 different marketing ideas for your business!

Create the Business You Desire! L PREMIERE3:40–5:00pmTodd Durkin, MAWhere do you want to go, and how are you going to get there? This workshop will help you to crystallize a strategy so you can develop the business of your dreams. It will be a practical session with written exercises to give you “blue sky” time to work ON your business and not IN your business. Topics and exercises include: strategic planning, S.W.O.T. analysis to determine your business fortitude, developing mission and vision statements, creating your niche in a competitive market, and practical solutions to the individual challenges and/or obstacles you may be facing today.

Life Happens—With or Without You! L PREMIERE5:00–5:45pmMary Bratcher, MABeing your own boss brings a special kind of satisfaction and sense of accomplishment that can’t be found in any other job. It pushes you to be your best professionally, creatively, physically and mentally. However, your business isn’t everything. This motivational wrap-up session will outline several proactive strategies for achieving ultimate success by helping you to maintain your professional obligations while living and enjoying YOUR LIFE to the fullest!

Lunch will be provided. Earn up to 5 CEC hours. Participants will receive a CERTIFICATE OF COMPLETION.

014: Focus on Fitness Management
CECs/CEUs: AEA 6.00, AFAA 7.50, NASM-CGT 0.40, NASM-CPT 0.40

Tuesday, 8:45am-5:15pm

Do your members use words like “quality” and “value” when describing their experience at your club or studio? What is their overall perception of what your organization has to offer? This full-day preconference for program directors and fitness managers will delve into the special elements that go into creating and running programs that will resonate with your members while enhancing the bottom line.

8:45–8:55am
Welcome Address

BREAKOUTS
9:00–10:30am


GROUP EXERCISE DIRECTORS
How Valuable is Your Group Exercise Program?
Bob Esquerre, MA
The impact of group exercise programming on member retention is well documented. Do you know how valuable your program is to your club? Learn how to measure its worth and run it like a profitable business. Make a bigger impact on both revenue and retention through the classes you offer. Strengthen your programming, boost member participation and increase the overall value of group exercise to the business. Run a lean, mean and profitable group X machine!


PERSONAL TRAINER MANAGERS
Managing With Intention
Darren Jacobson
Purposeful management is critical when working with a team made up of several different personalities. This session will explore five common mistakes managers make when setting goals and interacting with their staff. In addition, we will pinpoint five strategies for identifying risk, effecting change, recruiting with confidence and gaining recognition for staff that is consistent and credible. Managers of all experience levels will walk away with information and tools that can be used right away.

10:40–11:40am

ALL MANAGERS

Hiring and Training for Customer Service
Shayne Kohn, MS
If you are responsible for hiring and training fitness staff, then you will not want to miss this session! Focus will be placed on basic interviewing techniques that are uniquely designed to find qualified individuals who are customer service oriented. In addition, we will discuss specialized training techniques that can be employed to enhance the customer service skills of your current staff. Finally, managers will see how enhanced customer relations can affect the bottom line and member retention.

11:45am–1:00pm

Lunch and Speed Networking
Jackie Camborde and Christy Taylor
Grab your lunch and let the fun begin! We have a special treat in store for you. You’ve heard of speed dating? Well, how about speed networking! Let’s face it, in today’s competitive fitness market, networking skills are critical to your success, yet this is an area in which many lack essential skills. Most of us simply haven’t been presented with the right “tools” to network effectively. In this fun, highly-interactive session, you will learn how to make the most of every opportunity you encounter. Join us for this wild, musical chairs approach to networking with confidence!


BREAKOUTS
1:05–2:35pm

GROUP EXERCISE DIRECTORS
But I Want It! Making the Most of a Limited Group Exercise Budget
Shannon Fable
Do you have a limited fitness budget? So many toys, so little money! Learn simple tips to determine whether or not you really need that new toy. Then look at a fail-proof evaluation process to ensure you won’t end up with buyer’s remorse. We’ll discuss easy ways to justify the need for new equipment (and training!) with business language that your general manager is sure to understand. This lecture is sure to provide you with the tools to make the best decisions possible!


PERSONAL TRAINER MANAGERS
Driving the Bottom Line
Darren Jacobson
As program directors, fitness managers and club owners, do we fully understand the role and responsibility of our personal training department and the real impact they can have in our facilities? We will take a look at various business models and the potential impact they can have on the bottom line and on the personal training service center. In addition, we will discuss the advantages and disadvantages of each model and brainstorm ways to bring personal training to the masses. Lastly, we will review critical systems, structures and controls to keep your personal training department moving in the right direction.

BREAKOUTS
2:45–4:05pm

GROUP EXERCISE DIRECTORS
Building Your Brand in the Community
Amy Boone Thompson
Create excitement and curiosity around your group exercise programming. We will cover outreach strategies, partnership opportunities and word-of-mouth campaigns that don’t need a budget. Build your reputation as a leader in fitness and bring them in to experience the fun!


PERSONAL TRAINER MANAGERS
Strategic Planning for Personal Training Managers
Krista Popowych
Excellent programming doesn’t just happen. Those managers who take the time and expend the effort in strategic planning will find their programs in demand. Participants will be presented with a 16-week, 10-step plan for program success. In addition, we will discuss how to identify successful endeavors, develop marketing plans that are easy to use, and acquire marketing tools and materials that are effective and inexpensive. This system will take the guesswork out of the “when,” “how,” and “what ifs” of programming!

4:15–5:15pm

ALL MANAGERS

Managing a Quality-Driven Business or Program
Helen Vanderburg
We all know that quality is the name of the game in the service business. However, it isn’t as easily achieved as one might think. How is quality defined in our business? Does my program meet and exceed the expectation of quality in the fitness industry? How is it managed? Whether you manage a club, a department, or a very small staff, you will get the tools you need to manage a quality-driven business that will lead to long-term success.

015: Drums Alive™ Instructor Training Program
CECs/CEUs: ACE 0.80, AEA 4.00, AFAA 6.00, NASM-CGT 0.80, NATABOC 0.80, NFPT 1.00
Preconference

Tuesday, 8:30am-5:30pm
Come and be inspired by the acclaimed Drums Alive Instructor Training Program. You’ll learn the theory and application of this unforgettable and inspirational group exercise experience. This full-day training will explore sound and movement therapy using drumming and music. Examine the locomotor skills required to drum your way to a distinctive class design. Finally, a powerful group exercise format that is appropriate for ALL populations!

016: Fit4Mom Presented by Stroller Strides®
CECs/CEUs: AEA 4.00, AFAA 5.00, NASM-CGT 0.60, NASM-CPT 0.60, NSCA-CPT 0.30
Preconference presented by: Amy Boone Thompson, Farel Hruska, and Lisa Druxman, MA

Tuesday, 8:00am-3:55pm

Prenatal Fitness—Myth Versus Truth L 8:00–9:00am
When working with this very special population, it is critical that you have the most accurate information at your fingertips. We’ll bring to light the many misconceptions about exercise and pregnancy and help you to differentiate fact from fiction.

The Trimester Workout WO 9:10–10:10am
Participants will experience a total-body workout that emphasizes movements and modifications for each trimester.

The Pregnant Athlete L 10:20–11:20am
Find out about the upper limits for the athletic pregnant client. Learn where the research differs from the guidelines and how to build safe workouts that will still challenge your client.

Working Out With Baby WO 11:30am–12:30pm
This session will teach you how to include baby in
your (or your clients’) workouts. The focus will be on strength and flexibility, addressing the many needs of new moms. Note: babies are welcome but not required for this workout.

Lunch on your own 12:30–1:30pm

The Biomechanics of Motherhood L 1:30–2:30pm
It is not uncommon for new moms to experience aches, pains and injuries after giving birth. This is due in part to repetitive stresses and muscular imbalances that most moms are unaware of. Emphasis will be placed on uncovering and understanding the muscular chain reactions that occur after childbirth, as well as teaching clients how to move with precision and purpose.

The Business of Birth L 2:40–3:40pm
Learn how to build your business with this specialty population. We’ll focus on types of businesses, marketing strategies, risks and working with the medical community.
Closing 3:40–3:55pm

017: The Cutting Edge of Function
CECs/CEUs: AEA 4.00, AFAA 7.00, NASM-CGT 0.70, NASM-CPT 0.70, NSCA-CPT 0.70, NSCA-CSCS 0.70
Preconference

Tuesday, 9:00am-5:00pm
This preconference session is likely to change the way you view muscle function, approach movement analysis and create exercises and programs to produce peak results. Come prepared for an intense day of active and practical learning. It will be divided into 3 major parts: (1) map muscle function back to gait mechanics; (2) create an understanding of the transformational zones of human movement; and (3) address important training challenges. By applying these principles to a chain reaction and proprioceptive approach to creating strength, balance and mobility, participants will gain an experience that will bring their training to a completely new level.

Wednesday

100: Back to the Future! A Taste of Zumba®!
CECs/CEUs:
Workout presented by: Tanya Beardsley, and Beto Perez

Time Block A - Wednesday, 7:00-7:45am
Remember the fun and exciting days of the original aerobic dance programs? A Taste of Zumba brings the fun back to fitness by combining high energy and motivating music with unique moves and combinations that allow the Zumba participants to dance away their worries. Zumba is a fusion of Latin and international music-dance themes creating a dynamic, exciting, effective fitness system!

101: Gliding™-Plug and Play (Standby Only)
CECs/CEUs:
Workout presented by: Mindy Mylrea

Time Block A - Wednesday, 7:00-7:45am
Are you ready to work core, legs, glutes and upper body in a whole new way? Go beyond boring and traditional. We will use gliding discs, steps, tubing and body weight to transform your tried-and-true routines into integrated magic. You will learn mini "plug and play" workouts for each muscle group along with routines that target the whole body.

102: Core Up
CECs/CEUs:
Workout presented by: Christi Taylor

Time Block A - Wednesday, 7:00-7:45am
Your entire core-shoulders to hips-stabilizes your body, so it's critical to keep it strong. Core Up reviews the musculature of the core and upper-body muscles, addresses any misconceptions you may have, and provides you with a multitude of training techniques that you can use with your students and clients right away. Core Up is perfect for personal trainers and group exercise instructors.

103: Viva Step Diva!
CECs/CEUs:
Workout presented by: Buddy Macuha

Time Block A - Wednesday, 7:00-7:45am
Let your inner diva out and explore the infinite possibilities of step choreography! Learn how to make basic steps fabulous while adding your own style, attitude and some simple tricks. Create new signature moves that will wow your audience and have them begging for more. In no time, you'll be a Step Diva legend!

104: Muscles on Fire!
CECs/CEUs:
Workout presented by: Steve Boedt

Time Block A - Wednesday, 7:00-7:45am
This high-energy muscle-conditioning class shows you how to combine dynamic movement with traditional toning exercises. Learn to take boring isolated exercises and turn them into a fun workout. Even without using any equipment, you'll see how easy it is to create spectacular workouts.

105: Boot Camp Bonanza (Standby Only)
CECs/CEUs:
Workout presented by: Todd Durkin, MA

Time Block A - Wednesday, 7:00-7:45am
This dynamic, challenging and spirit-filled workout combines bodyweight exercises, sport drills and partner/teamwork drills to maximize strength, power, coordination and conditioning. You will experience over 30 unique exercises and drills, more than 10 Boot Camp chants, get many great new ideas, and have a ton of fun, regardless of your level.

106: Lean on Me Partner Workout (Standby Only)
CECs/CEUs:
Workout presented by: Don Bahneman, MS

Time Block A - Wednesday, 7:00-7:45am
Join us for this unique teamwork-based circuit training workout in which partners work together to push, motivate and challenge each other utilizing a variety of fitness tools in some creative and innovative ways.

107: STOTT PILATES® Intense Sculpting Challenge (Full)
CECs/CEUs:
Workout presented by: John Garey, MS

Time Block A - Wednesday, 7:00-7:45am
Build more challenge and diversity with this Level 4 Flex-Band(R) workshop. You will learn how to challenge core and peripheral strength with the resistance provided by the Flex-Band exerciser and increase exercise intensity in the areas of neuromuscular coordination, balance, strength and flexibility. Cues and corrections for safety and effectiveness are also covered.

108: Peak Pilates® MVe™ Reformer Creative Concepts (Standby Only)
CECs/CEUs:
Workout presented by: Zoey Trap, MSc

Time Block A - Wednesday, 7:00-7:45am
Get in the group groove with a class that will make your students feel fit and fabulous. Explore a choreographed, rhythmic reformer workout infused with dance dynamics. Learn how to choreograph extra stretches, balances and embellishments that marry movement and music to make your classes extra special.

109: Balanced Body University: The EXO™ Workout
CECs/CEUs:
Workout presented by: Nico Gonzalez

Time Block A - Wednesday, 7:00-7:45am
The EXO Chair combines the mindfulness of Pilates with the athleticism of resistance bands into a workout that will challenge you from the core out. The bands add intensity, variety and support to Pilates chair exercises for students at any level. In this session, you will experience a complete workout with an emphasis on the upper body.

Thursday

Culture Shock Showcase and Master Class
CECs/CEUs:
Fun presented by: Culture Shock

Thursday, 5:45-6:45pm
Showcase
Check out the Culture Shock Showcase, a dance concert on the Performance Stage in the Expo Hall on Thursday, July 10, from 4:30-5:00pm, then again from 5:00-5:30pm.
Master Class
Immediately following this performance, join them in the Culture Shock Master Class from 5:45-6:45pm, where you’ll learn the latest hip-hop moves in this interactive session.

200: Zumba®! Join the Party! (Standby Only)
CECs/CEUs:
Workout presented by: Tanya Beardsley, and Beto Perez

Time Block F - Thursday, 7:00-7:45am
Zumba's cardio party kicks it up a notch! While incorporating all of the basic rhythms used in A Taste of Zumba, additional rhythms are introduced and more extensive choreography has been added. The routines feature interval training with a combination of fast and slow rhythms that tone and sculpt the body.

201: Fat-Free Step
CECs/CEUs:
Workout presented by: Fred Hoffman, MEd

Time Block F - Thursday, 7:00-7:45am
This is one workout that you won't find in the supermarket! Treat yourself to a step class that is rich in fun and energy and will burn the fat right off of you! Learn fun and creative combinations that will give your students a pure cardio workout!

202: Cardio Crazy (Full)
CECs/CEUs:
Workout presented by: Mindy Mylrea

Time Block F - Thursday, 7:00-7:45am
Come see how you can turn the step and the floor into a fitness playground for the cardio crazed. Cardio intensity intervals are combined with new fitness drills and games to create this breathless bash. Use the step and the floor in all sorts of wild ways to excite your students and to keep them challenged and coming back for more.

203: Take the Curl Out! (Standby Only)
CECs/CEUs:
Workshop

Time Block F - Thursday, 7:00-7:45am
It's purposeful, it's functional and it's CURL FREE! Take the Curl Out of your core classes. Redefine core to include more than your spinal flexors and extensors. Learn progressions to better serve your entire class and knock the socks off your front row!

204: The Kukuwa Dance Workout (Full)
CECs/CEUs:
Workout presented by: Kukuwa Nuama

Time Block F - Thursday, 7:00-7:45am
This class blends Latin, African and Caribbean rhythms into low-impact, high-energy cardiovascular, fun-filled, motivating and extremely energetic classes. This session will work the small muscle groups of the body.

205: Barefoot Core Workout (Full)
CECs/CEUs:
Workout presented by: Annette Lang, MS

Time Block F - Thursday, 7:00-7:45am
This workout starts with standing and then moves your whole body through all planes of motion. Challenge your core along with hip and shoulder stability and mobility. You will get a great workout in many different positions that will leave you feeling invigorated.

206: Strength Without Boundaries (Standby Only)
CECs/CEUs:
Workout presented by: Daryl Shute, MS

Time Block F - Thursday, 7:00-7:45am
Innovative alternative strength-training ideas for any situation or clientele. Whether you train out of a facility or out of your car, this course is for you. During this session, you'll break away from traditional methods of strength training to discover new ways of building muscle using kettlebells, medicine balls, bands and bodyweight drills.

207: STOTT PILATES® Fitness Circle® Flow (Full)
CECs/CEUs:
Workout presented by: Sally Belanger

Time Block F - Thursday, 7:00-7:45am
Increase strength, flexibility and muscle tone with the dynamic Fitness Circle resistance ring. This energizing workout will help you develop greater body awareness. Cues and corrections for safety and effectiveness will be included.

208: Peak Pilates® MVe™ Hard Core (Standby Only)
CECs/CEUs:
Workout presented by: Clare Dunphy

Time Block F - Thursday, 7:00-7:45am
Get the best of both worlds: strength moves combined with traditional Pilates chair moves. Together, they give you a total-body workout guaranteed to make you sweat. Even if you have never seen the MVe Fitness Chair, you'll experience eccentric training in a new way.

Friday

300: Breast Cancer Survivors Fitness Plan INTENSIVE (Full)
CECs/CEUs: ACE 0.40, AEA 1.00, AFAA 4.00, NASM-CGT 0.40, NASM-CPT 0.40, NATABOC 0.40, NFPT 1.00, NSCA-CPT 0.40
InTensive presented by: Josie Gardiner, and Joy Prouty

Friday, 8:00am-12:00pm
This comprehensive program was developed with Dr. Carolyn Kaelin, director of the Comprehensive Breast Health Center at the Brigham and Women's Hospital in Boston, Massachusetts. It is the first program to develop individual protocols that are specific to the different surgeries and reconstructions. This getting started program will teach instructors and trainers everything they need to know to provide their breast cancer clients with a safe and effective program.

301: JUST DANCE!
CECs/CEUs: ACE 0.20, AEA 1.00, AFAA 1.50, NASM-CGT 0.20, NATABOC 0.20, NFPT 1.00
Workshop

Time Block K - Friday, 8:00-9:50am
Combine both fitness and dance into one amazing workout! You won't have a problem getting or keeping your heart rate up in this nonstop, fun-filled cardio explosion. Patrick will demonstrate how to mix movement and fitness together for an effective, dynamic body challenge. So, get your groove on, get ready to sweat and let's dance!

302: Zensational Step
CECs/CEUs: ACE 0.20, AEA 1.00, AFAA 1.50, NASM-CGT 0.20, NATABOC 0.20, NFPT 1.00
Workshop presented by: Fred Hoffman, MEd

Time Block K - Friday, 8:00-9:50am
A body-mind STEP class? Why not? Discover a unique and innovative approach to step training using simple choreography set to gentle music constructed in three-quarter time. Original, creative and relaxing, this session is guaranteed to soothe the senses while providing an efficient cardiovascular workout. Come discover this unexpected addition to your group fitness programming. It's truly Zensational!

303: Follow the Bouncing Ball
CECs/CEUs: ACE 0.20, AEA 1.00, AFAA 1.50, NASM-CGT 0.20, NATABOC 0.20, NFPT 1.00
Workshop

Time Block K - Friday, 8:00-9:50am
Cardio with the ball has never been so much fun! Try some new movement variations that will get you sweating and having a blast with the ball. Different styles of movement, from athletic to dance, will be included to give you lots of new ideas.

304: BOSU® Ballast™ Ball Core Challenge (Standby Only)
CECs/CEUs: ACE 0.20, AEA 1.00, AFAA 1.50, NASM-CGT 0.20, NATABOC 0.20, NFPT 1.00, NSCA-CPT 0.20, NSCA-CSCS 0.20
Workshop

Time Block K - Friday, 8:00-9:50am
Using new stability ball training techniques on the BOSU Ballast Ball will add fresh elements to abdominal and back training. You will learn many new core exercises that effectively challenge every muscle in your power center while simultaneously improving overall movement capabilities. If you think you've seen it all with regard to stability ball core training, think again!

305: Schwinn® Cycling: Get Smart (Standby Only)
CECs/CEUs: ACE 0.20, AEA 1.00, AFAA 1.50, NASM-CGT 0.20, NATABOC 0.20, NFPT 1.00
Workshop presented by: Shannon Fable

Time Block K - Friday, 8:00-9:50am
This workshop guides you through the top five current controversies in indoor cycling related to pedal speed, power, riding techniques, intensity monitoring and more. Get clear, research-based explanations and tangible drills you can use to answer the tough questions. This session is specially designed for instructors who have not yet attended the complete Schwinn(R) Cycling Instructor Training Course or those interested in an update on best practices from the Schwinn(R) Cycling program.

306: Keiser® Cycling: M3 Power
CECs/CEUs: ACE 0.20, AEA 1.00, AFAA 1.50, NASM-CGT 0.20, NATABOC 0.20, NFPT 1.00
Workshop presented by: Krista Popowych, BHK

Time Block K - Friday, 8:00-9:50am
The amount of work completed in a given amount of time by a cyclist is known as power. Increasing the intensity and challenge of your indoor cycling class can be accomplished by manipulating power. In this workshop, you will experience and learn how to effectively instruct your students to use speed, resistance and intensity to power-up their next indoor cycling class. Repeated as session #405.

307: Definitions (Standby Only)
CECs/CEUs: ACE 0.20, AEA 1.00, AFAA 1.50, NASM-CGT 0.20, NATABOC 0.20, NFPT 1.00
Workshop presented by: Eve Fleck, MS

Time Block K - Friday, 8:00-9:50am
Creating muscle definition requires a combination of cardiovascular and strength training. This hybrid class achieves the best of both worlds through a non-stop circuit of intense cardio intervals and challenging strength moves using little or no equipment.

308: No More Back Pain! Getting a Grip on the Lumbo-Pelvic Hip Girdle (Standby Only)
CECs/CEUs: ACE 0.20, AEA 1.00, AFAA 2.00, NASM-CGT 0.20, NASM-CPT 0.20, NATABOC 0.20, NFPT 1.00, NSCA-CPT 0.20, NSCA-CSCS 0.20
Workshop presented by: Justin Price, MA

Time Block K - Friday, 8:00-9:50am
This fully-interactive hands-on workshop reveals the functional anatomy of the lumbo-pelvic hip girdle and teaches you how faulty movement patterns and/or biomechanics lead to structural malalignments. You will learn how to assess imbalances of the lumbo-pelvic hip girdle, learn an array of corrective exercises, and have the opportunity to create your own. These techniques will help to alleviate your clients' pain and improve function.

309: Training the Pregnant and Postpartum Client (Full)
CECs/CEUs: ACE 0.20, AEA 1.00, AFAA 2.00, NASM-CGT 0.20, NASM-CPT 0.20, NATABOC 0.20, NFPT 1.00, NSCA-CPT 0.20
Workshop presented by: Annette Lang, MS

Time Block K - Friday, 8:00-9:50am
Learn the recommendations from the American College of Obstetricians and Gynecologists (ACOG) for exercise during the pregnant and postpartum periods. You will also learn about the pelvic floor and core integrity, postural concerns, and how to change up your clients' workouts throughout the pregnancy and after delivery. Most importantly, you will learn how to think through any movement and be able to decide if it should be done or how it can be modified for safety.

Saturday

400: Boogie Remix 2008
CECs/CEUs: ACE 0.10, AEA 1.00, AFAA 1.50, NASM-CGT 0.20, NATABOC 0.10, NFPT 1.00
Workshop

Time Block O - Saturday, 7:30-9:00am
Here's a new formula to make you sweat while shakin' it without regret. Treat your members to what just might be the fastest hour in the gym. Simple steps. High energy. Hot new songs. Variety. We won't just dance...we'll BOOGIE! Don't miss your chance to take home new routines and teaching tips from the latest version of this cardio dance extravaganza!

401: Wall to Wall-The Business of Hip-Hop
CECs/CEUs: AEA 1.00, AFAA 1.50, NASM-CGT 0.20
Workshop presented by: Milo Levell

Time Block O - Saturday, 7:30-9:00am
From the time you walk into your class, until the time you leave the building, you are ON! Like a rock star, every little thing you do can make or break your success. In this very different workshop, you will learn how to run a successful hip-hop/funk class. We will discuss everything from choreography and music to clothing and client relations. You ask the questions, anything, from wall to wall!

402: Lean Legs, Great Glutes (Standby Only)
CECs/CEUs: ACE 0.10, AEA 1.00, AFAA 1.50, NASM-CGT 0.20, NATABOC 0.10, NFPT 1.00, NSCA-CPT 0.20, NSCA-CSCS 0.20
Workshop

Time Block O - Saturday, 7:30-9:00am
Learn how to integrate some WOW into your lower-body training for the lean legs and great glutes everyone wants! Get to the trouble zones from all angles and in all positions, using both unilateral and bilateral work and core-integrated exercises. This workshop definitely steps it up a notch while offering levels in order for all participants to be successful. Group strength training for 2008 is here!

403: Vertical Steptacular!
CECs/CEUs: ACE 0.10, AEA 1.00, AFAA 1.50, NASM-CGT 0.20, NATABOC 0.10, NFPT 1.00
Workshop presented by: Lynne Skilton-Hayes

Time Block O - Saturday, 7:30-9:00am
It's time for another dimension. Turn your step vertical and incorporate your neighbor's bench into the choreography. It's fun, interactive and sure to spice up your current step class. This workshop will show you the progressions and transitions you need to teach the latest in choreography. Enjoy the atmosphere created when you do it duo and move step to step. It's steptacular!

404: Schwinn® Cycling: World-Class Coaching (Full)
CECs/CEUs: ACE 0.10, AEA 1.00, AFAA 1.50, NASM-CGT 0.20, NATABOC 0.10, NFPT 1.00
Workshop presented by: Helen Vanderburg

Time Block O - Saturday, 7:30-9:00am
See description on page 31 of this brochure. Repeated as session #274.

405: Keiser® Cycling: M3 Power
CECs/CEUs: ACE 0.10, AEA 1.00, AFAA 1.50, NASM-CGT 0.20, NATABOC 0.10, NFPT 1.00
Workshop presented by: Suzette O'Byrne

Time Block O - Saturday, 7:30-9:00am
See description on page 33 of this brochure. Repeated as session #306.

406: The FITSTIX™ Cardio and Core Program for Kids
CECs/CEUs: ACE 0.10, AEA 1.00, AFAA 1.50, NASM-CGT 0.20, NASM-CPT 0.20, NATABOC 0.10, NFPT 1.00
Workshop presented by: Karen Joy Allen

Time Block O - Saturday, 7:30-9:00am
How do you give kids a total-cardio workout while building muscle endurance and tone in the entire body? Discover this multilevel, mixed-impact workout that utilizes the Fitstix™. Each Fitstix™ is under a pound, allowing for quick and safe movements. Keeping rhythm with the musical beat will keep them moving and wanting more. Shake up your kids' workouts with the Fitstix™!

407: Postural Programming for the New Millennium (Standby Only)
CECs/CEUs: ACE 0.10, AEA 1.00, AFAA 1.50, NASM-CGT 0.20, NASM-CPT 0.20, NATABOC 0.10, NFPT 1.00, NSCA-CPT 0.20, NSCA-CSCS 0.20
Workshop

Time Block O - Saturday, 7:30-9:00am
Postural dysfunction is prevalent in our modern society. Understand what factors and mechanisms have contributed to this and learn new strategies and techniques that can be readily applied today! This session includes a hands-on workout as an example of how these postural approaches are put into practice, and how they can help to fight the battle against gravity and enable us to win the postural war.

408: Shoulder Training-Every Which Way But Loose!
CECs/CEUs: ACE 0.10, AEA 1.00, AFAA 2.00, NASM-CGT 0.20, NASM-CPT 0.20, NATABOC 0.10, NFPT 1.00, NSCA-CPT 0.20, NSCA-CSCS 0.20
Lecture/Demo presented by: Charlie McMillin, MS

Time Block O - Saturday, 7:30-9:00am
Everybody worries about shear in the knee. It's the shoulder, however, that is most susceptible to this force. Explore 1001 ways to address the shoulder with exercise while minimizing the potentially detrimental forces for those individuals that are most susceptible.

409: Courting Corporate Fitness
CECs/CEUs: ACE 0.10, AEA 1.00, AFAA 2.00, NASM-CGT 0.20, NASM-CPT 0.20, NATABOC 0.10, NFPT 1.00
Lecture presented by: Ingrid Knight-Cohee, MSc

Time Block O - Saturday, 7:30-9:00am
The corporate world is beginning to recognize the relationship between fit employees and a healthy bottom line. Learn how to best approach, nurture and develop corporate clients by discovering how to best match your services to an organization's diverse needs.