Sales Operations Coordinator

Job Title: Sales Operations Coordinator
Department: Brand Activation / Client Management Sales
Reports To: General Manager
FLSA Status: Non-Exempt / Full Time
Location: San Diego, CA

Company Overview

Cruz Bay Publishing Inc. dba IDEA Health & Fitness Association is the world’s largest association for fitness and wellness professionals with more than 76,000 members/subscribers and growing. Our mission is to Inspire the World to Fitness® through our industry-leading publications, professional educational products, world-class events, online learning platform and interactive website. Our goal is to provide fitness professionals with the tools to inspire and transform the lives of their clients. The Company produces one of the largest fitness conferences / trade shows each year at IDEA World which takes place this summer in Las Vegas.

IDEA Health & Fitness Association’s website is
Cruz Bay Publishing / Active Interest Media’s website is

As a wellness organization, we Walk the Talk by making the health and happiness of our employees our top priority. Some of the highlights of a “day at IDEA” include onsite fitness classes, collaborative cross-departmental team meetings and values-driven decision making.

IDEA’s Core Values: Our IDEALS

I – Inspired ServiceD – Do the Right ThingE – Exercise Your Happiness
A – Appreciate EveryoneL – Learn and Thrive S – Set the Standard

IDEA Health & Fitness Association is part of Active Interest Media (AIM), one of the world’s largest enthusiast media companies (


Combine your real job with your passion and join the fitness industry!

Looking for an organized, high energy, motivated, outgoing administer. Joining a team in the fitness professional field that is highly engaged with providing education to the leaders in the fitness industry. This position will support the General Manager, sales team and fitness division as needed.

This person should be ready to jump in with both feet and be good at keeping things organized. Love working on multiple projects at the same time and able to keep the ball rolling and have good communication skills. This role coordinates the activities between sales account managers, IDEA clients and prospects, and IDEA marketing, events, and publications personnel. They will be responsible for fielding, qualifying, and routing inbound sales inquiries.

This person should be marketing oriented and love working to help customers and internal teams achieve success. This position will handle time sensitive matters that will require the ability to handle and effectively manage through quick deadlines and multiple entities to get the job done effectively.

Open to fresh graduates looking to start your career! Join a team that works hard and plays hard - loves fitness, works out at lunch and has a gym, tennis court, swimming pool and regular lunch classes in their building!



Communication & Client Relations

  • Manage and provide communication and coordination with hundreds clients through the year (small businesses to fortune 500 companies) to ensure on-time delivery of materials for digital and print publications, custom emails, and events.
  • Actively interact with clients to determine interests, background, and history to fully understand the company needs. Provides creative ideas and solutions to enhance client experience and to build a trusted relationship with each individual.
  • Respond to a high volume of telephone/email inquiries with friendliness and professionalism, providing clients with expert information and resources.

Administration & Organization

  • Create and maintain a cohesive and productive work environment, ensuring timeliness and efficiency of a five-person sales team.
  • Day-to-day point of contact for all departments (Accounting, Internet Marketing, Event Programming, Marketing and Inspired Service).

Project & Event Management

  • Oversee marketing deadlines of all digital and print publications
  • Manage Brand e-Newsletter
  • Manage production timelines
  • Work in Conjunction with the Director of Special Events to manage ancillary events of IDEA World: BlogFest, Registration of Exhibitors, the IDEA Fitness Events App, and all event related sponsorship entitlements.
  • Manage a portion of the event related communication as it pertains to client deliverables and onsite fulfillment of sponsorship entitlements.

Other Duties and Responsibilities

  • Initiate projects, anticipates changes or needs, sets new priorities, follows through and meets deadlines.
  • Routes contracts, logs leads, screen inbound calls.
  • Performs data entry task into the Salesforce program.
  • Assigns leads to appropriate account managers.
  • Manages the IDEA mail list.
  • General Assistant needs for the General Manager
  • Other duties as assigned

Job Specific functions by priority

  • Implementing what has been contracted
  • Print - 11 per year
  • E Mail - 220 per year
  • Digital newsletters - 100 per year
  • Mail list - 20 per year
  • Events - Aps, Stages, Limited Inventory


- Possesses a strong ability to cooperate, work and communicate with coworkers, supervisors, subordinates or outside contacts.

- Demonstrates effective expression in individual and group situations.

- Conveys ideas clearly and concisely.

- Demonstrates the ability to make sound and proper decisions by drawing on professional expertise with positive effects on employee relations, and/or departmental and company goals and results.

- Takes responsibility for these decisions

- Communicates professionally, clearly and concisely both verbally and in writing

- HTML/Silverpop skills

- Experience in creating Media kits, video, collateral, and work on a full or micro site

- Establishes appropriate course of action for self and colleagues to accomplish goals; effectively prioritizes and makes appropriate use of resources; sets and meets realistic target dates.

- Properly interprets and applies company, division and/or department policies/procedures to job responsibilities.

- Experience with media vehicles (print, internet, digital, and live events) preferred

- Intangible Skills include the ability to work independently, self-confidence and assertiveness

- Must be fluent with Microsoft Office suite (Outlook, Word, and Excel)

- Experience working with extremely helpful


Need to learn quickly, comprehend, and represent IDEAs unique promotional services.

Bachelors Degree from accredited university or college, marketing degree preferred

Must be able to handle large volume of activities and manage evenly through stressful situations.

Experience with Microsoft Office suite (Outlook, Word, PowerPoint and Excel) and ideally have experience with


All candidates must be authorized to work in the United States for any employer.

Please respond to this posting with cover letter, resume and a salary history along with answers to the following questions. Answering each of these questions is an integral part of the application process for this position:

  • Describe your experience in performing the functions of this position specifically.
  • Tell us how you can help us grow revenue by developing a qualified lead pipeline?
  • What is your experience with Salesforce? Describe your comfort level with technology
  • How do you live a healthy lifestyle? How is fitness important to you personally?
  • When is your available start date?
  • What is your salary history? What is your salary expectation?

No relocation package or financial assistance with the cost of securing appropriate documentation to work in the United States is offered for this position.

No contractors, recruiters, phone calls and/or visits to our office, please.

Job Type: Full-time