Blogs about Advertising

How Marketing Might Affect Your Exercise Choices

Marketing, one of those things that can create confusion especially in our world of fitness. Here is what I think are some of the phrases we hear in fitness that may confuse consumers. We have all seen it from the words "toning" "lean" "weight loss" and the most infamous, "long lean muscles". Also "six pack abs" "bigger", "stronger", "shredded", and just get "jacked". I don't know if you noticed, but marketing words used as my examples definitely target specific genders.

False Advertisement

A quick reminder to be careful of false advertising for food. While we are all trying to eat healthier and make better choices, food companies are trying to figure out how to maintain or even boost sales. They'll throw on extra ads like "X Vitamins and Minerals" or "Protein Bars" or "Only 100 calories!"...

False Advertising!

Lately you have probably been seeing a commercial by Dr. Scholls where a personal trainer is promoting shoe inserts that solve the problem of shin splints and other issues.