Sandy Todd Webster's blog

Hello and Thank You

An opening thought for the 2010 IDEA Fitness Fusion Conference: Life is a symphony of contrasts. I flew into Chicago a couple of days early to hang out with a childhood friend I hadn’t seen in years. We both grew up in the city’s southwest suburbs umpteen years ago and have had one of those easy, pick-up-where-you-left-off friendships that are a rarity and a treasure.


I was reluctant to resurrect the subject of John Cloud’s opinion piece/cover story "Why Exercise Won’t Make You Thin” from the August 9 issue of TIME Magazine. I hesitated primarily because the hoopla has pretty much died down and I didn’t want to give this sensational (in a bad way) piece any more time in the sun. Also, two IDEA members-educators (Nicki Anderson and Jonathan Ross) did an outstanding job of building such strong, elegant counterpoints in their blogs that I felt I’d just be piling on by joining the fray. But enough people have asked me to weigh in on the topic that perhaps a bit of late-in-the-game analysis is warranted.

Keep Your Tanks Full

The 2:30-4:20 timeblock was in full swing, but I was not. My tank was running low after a 2-hour meeting (and another late night here in Anaheim) and I still had a few rivers to cross before I'd be able to sit down and write this. I was feeling a little strung out and was fantasizing about how nice it would be to go upstairs and have a power nap. I imagine this is how the inactive population we try so desperately to reach feels about exercise. The mere thought of exertion probably drains their reserves and defeats them before they even pack their gym bags sometimes.

The Era of the Hybrid

Eating a club sandwich at midnight is probably not the best way to start your day. But it seemed like a pretty darn good idea as the clock officially edged into a new morning.

Working Like a Dog at World

Like everyone here at World, I've been up since the crack of dawn moving, grooving, navigating, meeting, greeting and learning. I'm also schmoozing, blogging, tweeting and observing. This is a work week for me, and I'll tell ya--I've been working like a dog...the Weinstein least as of mid-afternoon.

I'm MELTing and I Love It!

Has it already been a year since the last World Convention? Hard to believe, but here we go again! This is actually my seventh straight World. I was hired at IDEA 2 weeks after the 2001 convention in San Francisco wrapped up, so was able to use our other events that year and in 2002 as training ground for this true extravaganza. Even as wonderful as our other events are, there’s really nothing that can fully prepare you for your first IDEA World. Any newbies out there? Any veterans? I’d love to hear from you about your favorite experiences at this or any past events. Just drop me a note in the comment box below.

Congratulations IDEA Editors on Another "Maggie" Award!

Meet the IDEA editorial team. Smart. Hard working. Dedicated to quality. Perfectionists (in a good way).

Riding to Life

A few years ago, I discovered spinning and threw myself into it. I went three times a week for about a year, which dwindled to twice weekly, which dwindled to once a month (in a good month). What happened? Did I just burn out? I’m pretty steady in my fitness pursuits, so I’ve often wondered why I lost interest in it. Last night I gained a bit of clarity on the matter.

Hey Y’all: Fun, Fitness and Jazz Festival in New Orleans

If you’ve ever been to Jazz Festival in New Orleans—or if you’ve ever spent time in the great state of Louisiana, period—you know it’s all about food and fun. For the second straight year, IDEA membership director Annina Torri and I took a quick vacation down South to visit our friend and IDEA member Charlie Hoolihan, personal training director for the stunning Pelican Athletic Club (PAC) in Mandeville, on Lake Pontchartrain’s north shore.

Until Next Time...

The last day of any IDEA conference is always bittersweet for me. I’m sad that all the excitement is over and will miss seeing so many friends and colleagues until our next event, but at the same time, I’m exhausted and ready to go home! Plus, it’s been raining here for the past 3 days and today it’s cold to boot. I’m ready for some California sunshine back at IDEA’s San Diego HQ.
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