With all the new trendy workouts in the fitness industry do you think that loyalty still exists?
Nawrocki Fitness is located in center city Philadelphia, owners and instructors Marlene & Ed have been in the industry together for 15 years, in the last two years the start of the barre method, spinning, body weight training etc has been popular. Even though these disciplines are prevalent in what we offer we have noticed a drop off in our attendance and clientele
Who are we talking about here? Are we talking about loyalty to a facility? A trainer? A company? OR
Are we talking about loyalty to clientele?
The latter is more important. I think that the first priority of any business should be loyalty to customers. As professionals, we know that what's popular isn't always safe or effective. Fitness trends are here today, gone tomorrow. BUT the cold, hard reality is...
In order for any business to survive in the fitness industry, that business has to constantly change with the needs and wants of the customers. The best way to keep up is to educate yourself about what's popular, understand it, and tweak it according to your knowledge and experience of safe, fun, and effective programming.
There should be no reason that a fitness trend that's popular can't be utilized in SOME way to appeal to those who buy into those trends.
It stands to reason that as long the satisfaction of your customers is the first priority, you'll see your doors stay open for years and years as long as you are offering a service that people enjoy and want. Having been open for 15 years, Nawrocki Fitness surely understands that concept! =)
Does loyalty exist? YES, but no trainer or facility should ever make the mistake of thinking that their clients owe them something. Give loyalty, Get loyalty.
I think things like the Barre Method, The Daily Method, Cross Fit, Spin, are all off shoots of the bigger picture.
I also believe these programs have business models that encapsulate the masses. It's a business to them more than a personal service, however, there is room for everyone.
As long as there are no regulations, licensing reguirements or mandatory certifications, it will continue..
Nothing beats superior customer service: if you're respectful, caring, and honest in everything you do, it'll permeate and shine through your facility, staff, and programming. People don't often leave people, places, and experiences that make them feel good.