What ways are you drawing attention to your IDEAFIT profile?
I've noticed that this year, IDEAFIT doesn't rank as high on a google search for personal training as it did before. Because I use this profile to attract clientele as well as to define myself as a professional, I have been spending a little more time promoting IDEA and was wondering what others are doing to bring this site or their profile more awareness.
Social links on your profile:
- Having your Twitter account and FB account hooked up to your profile will be important. Also tweeting/posting quality health and fitness information and links will be key.
- If you don't use our blog system at least link your blog that is on another platform (Wordpress, blogger, etc) to your profile.
- Many trainers are getting clients because they are being noticed on IDEA Answers. It is no surprise that potential clients are looking at specific professionals and seeing the helpful answers that they are contributing. Our advice is to continue to be active here. It will pay off more and more in the future as we put more emphasis on this section.
- The percentage of potential clients that visit your profile and contact you is your conversion rate. Needless to say, this is an important stat and those with higher conversion rates will be rewarded in our algorithm. Put your best foot forward by giving the user the opportunity to truly get to know you through your contributions. Don't under estimate how many visitors you get to your profile, check out your responses on IDEA Answers, your blog, videos, success stories, etc. Potential clients like to gather as much information as they can before contacting a fitness professional. Why not give them the full picture of who you are and what you can offer.
I have the IDEA link on the home page of my web site and also as part of my signature when I sent e-mails. I also participate in the Fitness Newsletter through IDEA; this goes out to just about anyone who ever had the audacity of giving me an e-mail address.
I mention IDEA anywhere I go. I write a newsletter after every conference which I hand as hard-copy to clients, attach it to a periodic e-mails and also put on my web site.
And I am eager to see what others are doing; I may add that to my list as well.
I really like having the site for my clientele
I have had quite a few leads from it.
Too, on the bottom of my emails, I have a signature that reads, "Is your trainer credentialed?" Underneath it, I include my IDEA Fitness Connect link.
I hope this is of help to you.
We are so happy to hear that you are using your IDEA FitnessConnect profile to attract clientele.
Just a little background: Our strategy is to optimize profiles to rank locally. Most people searching for fitness professionals type in a search based on their city, such as "Personal Trainer East Ridge, TN", and so we've focused our attention on ranking on Google for individual cities. We currently rank within the top 3 search results in 7,000 cities.
It is always good to think about other ways to promote your profile aside from search engine traffic as you mention. We recommend that you read this blog post on 10 ways to promote your profile here for some tips! http://blog.ideafit.com/blogs/ideafitnessconnect/10-ways-to-promote-your...
I put the ideafit.com/profile/.... address on my business cards, also.
Also, I just encouraged other trainers at my work to add their profiles. They were surprised by a sale that I made without needing their lead pipeline, and I let them know that I have other sources of leads.