What are your top 5 ways to improve your product as a bootcamp trainer?
I have read the book Purple Cow by Seth Godin and in it he argues that the only way to be uber successful today in any industry is to have a product that is remarkable. For the fitness industry we as trainers, the training and education and experience we provide is the product to our clients.
What are the ways that you seperate yourselves and create a remarkable product?
What games and creative mediums do you introduce your training with?
What topics of fitness, life, etc. do you talk about and cover in class?
Any other considerations that you believe have made the difference for retention and attraction to your business.
Thank you kindly for your input :)
1. We have the parents first and foremost buy into the importance of fitness for their kids, considering most schools are/have eliminated PT.
2. We have kid's perform pushups, jumping jacks, etc. but we incorporate team drills and competitions.
3. We always talk about healthy eating, there is not a session that we don't ask what their lunch was like for the day. We also talk to the mom's and dad's since they are the primary drivers for what their kids eat.
4. Our camps have been so successful we recently have implemented a camp for the mom's! I had to add another trainer because of this.
Since I train a lot of moms with small children, finding ways that they can incorporate exercise into their busy lives that includes their children is becoming more important. A lot of conversations and questions lately have been around nutrition, for themselves and their children. As well as flexibility. When to stretch, how to stretch and why seem to be themes I'm covering a lot lately.
A new stream of income for me, has been family fitness days. We have a family fun day where the whole family exercises together, usually competition, circuit, partner, game or obstacle course style. Then there is a speaker who talks about an area of interest (personal chef with healthy meal & cooking ideas, a pediatrition, etc). There are always lots of healthy snacks and water available. The family that plays together, stays together! Everyone has a lot of fun and laughs.
Great questions! I looking forward to reading the answers you receive.
Sometimes I base the workout on the name of the day: Forty Friday: everything 40 times, or for 40 seconds. Or I use a white board and write out the sequence of exercises while implementing cardio in between such as "run to the slide and back 5 times"
We play catch and basketball with our medicine balls, we stretch at the end while looking out on the San Francisco Golden Gate Bridge!
A great way to start a day!
All these things..keep them coming back..which get them results and keep feeding their return and word of mouth!
Check out Chris and Kara Mohr's bootcamp formula for even more ideas - they presented at IDEA Personal Training Institute and have other ideas for making theirs great in a highly competitive market.