What are the primary Activities of IDEA Association?

IDEA Health & Fitness Association is the world’s leading organization of fitness and wellness professionals including personal trainers, group fitness instructors, fitness directors and fitness business owners. These professionals coach, train and influence millions of health-minded individuals. Through IDEA professionals in over 80 countries, we "Inspire the World to Fitness®."

We deliver world-class content and continuing education to fitness professionals through three vehicles:

- IDEA Fitness Journal, our award-winning monthly magazine plus four additional, specialty niche e-publications
- World class fitness conferences for health and fitness professionals, including IDEA World Fitness Convention™
- Streaming video and DVD courses available on our website (www.ideafit.com)


With the launch of IDEA FitnessConnect, we have created the largest national industry-wide directory linking over 200,000 US fitness professionals to more than 16 million consumers. By providing verified profiles of fitness professionals, we give consumers confidence in their choice of fitness services while strengthening the credibility and professionalism of our industry.