To pay more at the gym TO workout or NOT workout?...that is the question
I have recently read an article about 2 Harvard grads starting a company called Gym-Pact. The concept is to charge motivational fees only. Thus, if you stick to your weekly workout schedule, you will not be charged. If you fail to or leave the "pact" / program for reasons other than injury or illness, then a larger fee will be assessed.
What do you think of this?
Would this be a good program/membership for gyms or personal trainers to promote at the beginning of the year?
What would be the downfalls?
Any suggested pricing?
For the full article go to:
Excellent Question & Thanks for sharing.
Fuel the Movement,
Interesting...I have used money as a motivator in the past (from $100 to a full refund of ten sessions) if specific mutual goals were attained, and have had little or no success.
I personally would not have this business concept as the basis of income for a health club.
The "injury or illness" factor could be abused.
On the other hand, this concept would work well on a individual PT/client relationship sponsored/marketed through the facility.
"Dollar for pounds or inches" in the form of membership dues, retail dollars in the facility or gift cards from local merchants would be another type of incentive.
I think it's a great idea. There are so many people who join a gym and they just quit going after sometime, but their gym keep billing them anyway. I doubt anyone from the gym call them and follows up with them to see why their stopped coming because as long as they have their CC on their file they can keep charging them. This new idea is great because it holds the people accountable and gives them a reason not to quit.
I actually think that these guys have figure out a way to keep their members motivated and engaged into a healthy lifestyle. If you are going to join their gym, you better be sure that this is what you are looking to get out of that place. Money can be a great motivator for many people. And if you can pay less while you get all the benefits in a gym, then it's a great deal. I personally don't see any downfalls from this idea.
Thanks for posting this question.
please note that the link does not work.
I had heard of this concept a while back, and then never heard of it again. I am not sure how one can enforce payments of such a virtual contract.
I think that gyms can do better by creating incentives for members to attend classes or by rewarding gym attendance.
I have mixed thoughts about it
I think money is a motivator for most people, however I guess this is a motivator with money
My biggest question would be who's to decide if it's a real medical excuse and how do you determine fitness success? If a person shows up for their "weekly workout" but does a minimal amount of work, who's cheating whom?
I think another way of doing it would be to have a volume package offered.
This sounds like it may work; but, I do not like to use things like money and food for motivation. Motivation needs to come from a different place, which is free and limitless.
Here is why.
Real estate--way to costly to invest into people who are resistant to change. The population who really need the gym most tend to be of low-socioeconomic status. People who engage in regular physical activity tend to be educated and a higher socioeconomic status.
The motivating factor for becoming a member would be external. If an individual doesn't have a good reason to adopt a healthy lifestyle and be committed to being healthy, then they will quit. It is all about changing behavior and you can't do it through bribery which is what I think this is in a nutshell.