health fitness
  • Log In
  • Renew Membership
  • Join Now
  • View Cart (0)
THE WORLD'S LARGEST ASSOCIATION
FOR FITNESS & WELLNESS PROFESSIONALS
  • Home
  • Membership
  • Conferences
  • Insurance
  • CECs/CEUs
  • Articles
  • Videos
  • Store
  • Career Guide
  • FitnessConnect
  • IDEA Answers
  • Advertising & Exhibiting
  • Certifications & Trainings
Ask a health and fitness-related question and receive answers from fitness experts and professionals
Home » IDEA Answers » Studio owners: what is the most important piece of advice you would give to someone considering opening their own studio?
More Info
Question asked by Jacquelyn Melear 355 days ago

Studio owners: what is the most important piece of advice you would give to someone considering opening their own studio?

Club or Studio OwnerCareer
Add Comment
 
Cancel
 

Answers (11)

Answered by Karin Singleton 353 days ago
MemberVerified
730 Questions Answered, 7 Questions Asked
2
Here is my candidate for most important advice: Learn about the BUSINESS SIDE of fitness with as much enthusiasm as you studied to learn anatomy and exercise science.

Before making any financial commitments, it is important to get as much advice on running a business as possible. Many states have official agencies which will help with small business to make sure that you have met all the required business paperwork. Make a business plan and have a knowledgeable person look at it. Do not let your desire over-write your better sense.

If you plan to get into business with others, make sure they have their share of the financial responsibility. Managing a studio often involves managing people. It is important to ask yourself whether you have all the people management skills necessary. It is very easy to pat somebody on the back for a job well done. It is a lot more difficult to find the right words if things did not go as you expected.

1 Comment
Thanks Karin!
Comment by Jacquelyn Melear 353 days ago
 
Cancel
Answered by Debi Cristiano 351 days ago
Member
17 Questions Answered, 5 Questions Asked
2
Once you create a business plan and assess your ability to run a business and manage people, your next important step is to analyze your marketing and network abilities. Signage, business cards, fliers, brochures, and advertising in newspapers/magazines are just the basics tools to marketing/networking your business in today's world of commerce. There are many questions you will want to ask yourself and answer before you proceed. Some of them may be: Who is my target market? What "brand" of studio am I creating? What is a successful and cost effective way to communicate my message and reach my pre-determined audience? Will I network with out professionals? If yes, how will I network. If no, why not? Do I have personal contacts that could be a source of referrals? Your answers need to be examined as you consider the idea of opening and running a successful studio.
Add Comment
 
Cancel
Answered by Melissa Seipel 351 days ago
MemberVerified
10 Questions Answered, 0 Questions Asked
2
Best advice I can provide: Get help from other business professionals for some of the business aspects of running your own studio like an attorney, bookkeeper, and CPA. Never "guess" whether you are doing something right when it comes to licensing, taxes, or business expenses and if you don't know how to do something or can't find an answer to a question about how to run your business, find someone who does. The money you spend seeking out this help will pay off ten-fold. And the help you get will allow you to do what you love - train clients.
Add Comment
 
Cancel
Answered by Stephen Landrum 334 days ago
MemberVerified
584 Questions Answered, 5 Questions Asked
1
Be sure to learn about the business side of things BEFORE you settle on a place to set up shop.
Add Comment
 
Cancel
Answered by Joanne Duncan-Carnesciali 312 days ago
ExpertMemberVerified
830 Questions Answered, 55 Questions Asked
1
Purchase Thomas Plummer's book "The Business Side of Fitness."
Add Comment
 
Cancel
Answered by Susan D'Alonzo 160 days ago
MemberVerified
493 Questions Answered, 12 Questions Asked
1
Personally I wouldn't own my own studio. I managed a studio for 25 years, so I have the expertise but didn't want to legal responsibility and or ramifications.
It seems glorious to be a studio owner but you have to do the numbers and make sure you can financially make it first. There are many things that go on behind the scenes to make a studio run well, offering classes is only a fraction of what is required.
I think renting with others is a good option so that the burden is not all on you!

I agree with the other answers, go in prepared, if you really want to own a studio and it's always been your dream and you are passonate about it, then do all of the research ahead of time so that you won't get any unexpected surprises thrown at you.
Remember, if something goes right at the studio you get credit, if something goes wrong, you get credit!
Add Comment
 
Cancel
Answered by Belinda Cunningham 350 days ago
Member
11 Questions Answered, 4 Questions Asked
0
Add Comment
 
Cancel
Answered by Carol Khoury 350 days ago
13 Questions Answered, 0 Questions Asked
0
Marketing is key!
Add Comment
 
Cancel
Answered by Nancy Plaksin 349 days ago
5 Questions Answered, 1 Questions Asked
0
Make sure you open your studio in a good location where there is a demand for PT and people can afford it. Offer unique programs, and give good value for people's money.
Add Comment
 
Cancel
Answered by Jane Traceski 347 days ago
Verified
10 Questions Answered, 0 Questions Asked
0
I would say start small with room to expand. Only buy what you absolutely need to get started and spend money slowly and conservatively. Determine your "niche" and focus on that--don't try to be everything for everybody. Stay open and flexible--if something is not working, be ready to change strategies. Same thing with employees--don't waste resources on someone who is not helping your business. Research and learn as much as you can about fitness, business and managing people before you start and then keep learning. Attend free or low cost seminars/webinars. Read books to stay motivated. It's not an easy business but the rewards are endless!
Add Comment
 
Cancel
Answered by Nitie Mehta 90 days ago
3 Questions Answered, 6 Questions Asked
0
If you are planning to open your own studio congrats, but before you do know where your clients are coming from. if you think you have a good client following before investing in expensive studio equipment and rent try out virtual training.

At www.FriendsBfit.com we will let you rent out a virtual studio room. You will teach your clients right in their homes by connecting using technology like Skype. The investment is low and you can test out if you can attract clients.Email me if you are interested in this info@friendsbfit.com
Add Comment
 
Cancel

Add Answer

3 + 0 =
Follow Question

Share this page

Client Share
Tweet

Related Questions

Does anyone know if there is an article on % of populations doing Pilates?

4 Answers | Asked by Vonie Kalich

My pilates studio is about to do a Groupon. Has your studio done it, and is it worth it?

11 Answers | Asked by Jennifer Montgomery

What keeps you from opening/starting your own business (i.e. Mobile Training, Studio)?

6 Answers | Asked by Lisa Lorraine Taylor

Advice for Newcomers

8 Answers | Asked by Ryan Halvorson

I'm looking for affordable fitness flooring for a boot camp fitness/personal training studio. Any recommendations?

5 Answers | Asked by Jessica Daly
View All Questions

3 People are Following this Question

  • IDEA FitnessConnect
    • Find a Fitness Professional
    • Find a Personal Trainer
    • Find a Gym
    • Find a Class/Event
    • Fitness Success Stories
    • Fit Pro Blogs
    • FAQs
    • Get Listed
  • Fitness Conferences
    • IDEA World Fitness Convention™
    • Inner IDEA® Conference
    • IDEA Personal Trainer Institute™
    • Apply to be a Presenter
    • Assistant/Work-Study Program
    • International Representative Program
  • Publications
    • Article Library
    • IDEA Fitness Journal
    • IDEA Trainer Success
    • IDEA Fitness Manager
    • IDEA Fit Tips
    • IDEA Food & Nutrition Tips
    • IDEA Pilates Today
    • Authors’ Guidelines
    • Republishing Policy
  • About IDEA
    • Contact Us
    • Press
    • History
    • Advertising & Exhibiting
    • Management
    • Careers with IDEA
    • Inspire the World to Fitness®
    • IDEA Experts
    • Joining Forces
  • Career Guide
    • Certifications & Trainings
    • IDEA Answers
    • Continuing Education
    • Liability Insurance
  • Membership
    • Become a Member
    • Renew My Membership
    • Log-in
Be Social: Find us on Facebook follow us on Twitter
Copyright © 2012 IDEA Health & Fitness Association. All rights reserved.
Terms & Conditions | Privacy Policy | Site Map