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Home » IDEA Answers » Personal Image
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Question asked by Hard Corps 268 days ago

Personal Image

What is everyones outlook on trainers public images? Some are clean cut and in uniform; some have 5" neon green mohawks, body peircings, and tattoos with attitude; while others remind you of your high school coach. Little deeper question. Can they co-exist?

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Answers (6)

Answered by Michael Saiz 83 days ago
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345 Questions Answered, 10 Questions Asked
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Co-exist..You Bet! Every person who walks in the front door has a different opinion and comfortability of who they want to be next to and train with. After all..they spend their hard earned money doing so. We're like a menu... and they have alot to choose from :)

Widhing You Great Success!
Michael
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Answered by Karin Singleton 268 days ago
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I am gathering from your profile that you have a training facility, and I assume that you are considering to hire trainers. If that is the case, then the question you have to ask yourself is which image you want your trainers to project as they represent your business.

If you are contemplating having trainers use your facility as subcontractors, those trainers would be working for themselves and under their own 'brand'. They should also carry their own liability insurance and may even bring their own clients.

I have known people whose outward appearance would not induce me to hire them as a trainer for myself but who I quite liked and respected when I had a chance to talk to them and get to know them better. But this is an answer coming from a trainer. If I were a regular client, I had little more to go on than gut-reaction.

To me, this is ultimately a business question. You have to look at your business and to decide how you want to handle it and what you can live with.
2 Comments
Thank you for your answer. I do have a facility but I'm not looking to hire anyone else at the moment. I am trying to see a broad perspective of how a trainer's appearance effects their perception by the public.
Comment by Stephen Landrum 267 days ago
Thank you for clarifying your honest response.
Be well.
Comment by Hard Corps 267 days ago
 
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Answered by Jason Martuscello 267 days ago
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Sure, why not. Everyone is different. There are certain levels of professionalism one must uphold in my eyes but preference for tattoos, piercing is totaling up to the trainer. They must be able to have discretion with what the level of professionalism that is necessary. However, it is only hurting themselves and their business if they do not exceed peoples expectations.

Fuel the movement,
JM
3 Comments
Getting lots of feedback on the exotic look but what about "clean cut in uniform" or "Sweatshirt and possibly aging, with little tone"? Can all of these types be presented under one roof?
Comment by Hard Corps 267 days ago
It depends on the business you are trying to run or work under. In my facility I would incorporate some standards of professionalism to abide by. I would have to review more psychology research as to impressions related to business success. That way understanding your clients and best ways to service them will ultimately better yourself and business.



Fuel the Movement,
JM
Comment by Jason Martuscello 267 days ago
I whole heartedly agree with you about showing discretion. Perhaps a minimal standards rquirement for appearance would be in order. Thanks for the response.
Comment by Hard Corps 267 days ago
 
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Answered by Joanne Duncan-Carnesciali 267 days ago
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I agree with Karin. Ultimately it is a business decision. I am far from prejudiced as far as one's personal appearance is concerned. However, I am of the opinion that the perspective of health and wellness in the eyes of the general public does not include extremes as far as dressing and grooming is concerned. If that were the case, it would be apparent in the media.

If that is the type of clientele you want to attract then that might be a niche. I believe there are many individuals who dress in a manner that I perceive as extreme who live a healthful lifestyle.

Personally, I believe they can coexist. Crunch Gyms is successful with this. Their tagline is "No judgments."

Thanks for a great question.
2 Comments
Getting lots of feedback on the exotic look but what about "clean cut in uniform" or "Sweatshirt and possibly aging, with little tone"? Can all of these types be presented under one roof?
Comment by Hard Corps 267 days ago
I have been witnessing a high level of professionalism in a young man who just started in this industry. His appearance, at first glance can be startling but he seems to blend seemlessly amongst the atmosphere were he works (a popular local chain gym). He wants me to give him a shot, and with a little help, I think he's going to be great. Maybe I can incorporate his enthusiasm, if he's willing to lose the jewelry during training. Thank you. You've been most helpful.
Comment by Hard Corps 267 days ago
 
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Answered by Marlan Eller 266 days ago
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As everyone has said, I see no reason why conservative trainers and extreme trainers can't get along. All trainers tend to share a common goal... We want to help other people live fit and active lives. All trainers, regardless of appearance or any other factors, specialize in motivation and results.

On the contrary, I think what we're currently seeing in the fitness industry is a preference for more professional-looking trainers. Much of the Baby-Boom Generation are coming into retirement and becoming more health conscious. The industry needs trainers that appeal to this large group of people, usually that's going to mean being more professional (conservative).

It's all relative. These kinds of factors depend on the client base and the environment. What matters most is client satisfaction.
2 Comments
I couldn't agree more. Thank you.
Comment by Stephen Landrum 266 days ago
Ahem, I mean. Thank you from Hard Corps. lol
Comment by Hard Corps 266 days ago
 
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Answered by Wendy Stewart 264 days ago
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I believe we can all co-exist, but Karin really hit the nail on the head: What image do you want your facility to represent. Once you know that, then you can hire trainers who are willing to buy into that. Also remember that your facility's image is based on outward appearances and the attitudes of the staff.
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