What is everyones outlook on trainers public images? Some are clean cut and in uniform; some have 5" neon green mohawks, body peircings, and tattoos with attitude; while others remind you of your high school coach. Little deeper question. Can they co-exist?
Widhing You Great Success!
If you are contemplating having trainers use your facility as subcontractors, those trainers would be working for themselves and under their own 'brand'. They should also carry their own liability insurance and may even bring their own clients.
I have known people whose outward appearance would not induce me to hire them as a trainer for myself but who I quite liked and respected when I had a chance to talk to them and get to know them better. But this is an answer coming from a trainer. If I were a regular client, I had little more to go on than gut-reaction.
To me, this is ultimately a business question. You have to look at your business and to decide how you want to handle it and what you can live with.
Fuel the movement,
If that is the type of clientele you want to attract then that might be a niche. I believe there are many individuals who dress in a manner that I perceive as extreme who live a healthful lifestyle.
Personally, I believe they can coexist. Crunch Gyms is successful with this. Their tagline is "No judgments."
Thanks for a great question.
On the contrary, I think what we're currently seeing in the fitness industry is a preference for more professional-looking trainers. Much of the Baby-Boom Generation are coming into retirement and becoming more health conscious. The industry needs trainers that appeal to this large group of people, usually that's going to mean being more professional (conservative).
It's all relative. These kinds of factors depend on the client base and the environment. What matters most is client satisfaction.
If your doctor has sleeve tattoos, they most likely cover them up. Id personally expect if of any trainer I was to work with.
I agree with above posts, we can co-exhist. But in my experience we are frowned on by the overall health community. I get the impression that only demanding the most from us will we be able to be seen as professionals.
Mac Dodds M.A., Certified Strength and Conditioning Specialist