My New Year's Resolution? - What is yours?
Mine = Develop a new website for my management software company!
Goals: easier to navigate, more informational, and simple clean design.
If anyone has time, can you visit my old website and give me feedback on what would make it easier on you, as the potential client?
Please let me know your New Year's Resolutions for your fitness business!
since you asked for it, here is my feedback on your old web site:
To my taste, there are too many 'things' on your web site that do not pertain to the product that you are selling. I felt that I had to look for the information rather having it presented easily. I understand that you want people to know of the clubs who are using our software. I would much rather put that into a new tab or subcategory. I liked the demo.
My own business resolutions? We have just done some renovations of our studio and still need to do a few things to spiffy it up. Hence --> no procrastination until it's DONE. Other than that, I plan to continue to educate myself in all things fitness. I have signed up for the ACE Mind/Body Specialist certification and want to finish this before spring.
Happy New Year to you!
I think that getting feedback on your site is a great idea, but please be cautious to not make sweeping changes based on anecdotal feedback or suggestions. The best thing to do is to take that feedback and put it in the form of testing ideas. Often times someones suggestion that sounds right on the money can actually hurt your conversion rate. Without testing those changes against the original, you wont truly know if your taking steps in the right direction.
I would recommend aggregating a list of testing ideas and running A/B tests via Google's website optimizer (it is build into Google analytics).
You can learn all about testing and find tons of free videos on the subject here: http://www.marketingexperiments.com/
In saying all that, I do have some testing ideas for you:
1) Try putting peoples photos next to the testimonials and maybe include the gym that they work at. This will make those testimonials look more legitimate and the photos will give the user a visual clue to what that section is, without having to read the title of the section.
2) Navigation on the homepage - Your navigation pretty much duplicates at the top of the page and after your main value prop section (where you have Take the tour, View Demo and Buy Now). The items in the 2nd row are all weighted equally and the user is not given any clue which item is the most important. You might try just having one clear call to action in that second row to focus the user attention.
3) Icons - I would test a new icon set. The set currently being used is a bit outdated. Same goes for the logo itself.
4) Try promoting your free trial much higher up on the page. The free trial option will be much more appealing to new users than the "Buy" call to action. Many people won't realize that their is a free trial option once they click buy.
6) Try getting rid of "Demo" - It seems like the Demo tab is really just getting you to sign up for the 30 day free trial. I found this confusing because demo normally means something else on other SAAS sites. I would just remove it. Often times less is more when it comes to navigation and being able to remove a item a limit the users options can sometimes be a win. But once again this is why you test.
7) Try swapping the placement of the company logos (your in good company section) and the testimonials. I generally like credibility indicators like the logos to be higher on the page.
I hope these ideas help get you off to a good start. I would love to hear the results of some of the tests you run. Maybe you can post the results here when you are done :)
I am applying to Columbia University's Teachers College to study Diabetes Education and Management. If I am accepted into their college, this will do much to assist me in working towards earning my certified diabetes educator credential.
Thanks for your question.
Jason has great suggestions
I am taking the next week to contemplate what I plan on achieving in the New Year
Putting to use IDEA's "Client Challenges Tool". Looking forward to the responses I receive.
As far as your website....well....I get lost with all I have to read (cluttered). Have you tried using "flash" with your site?
You said it best..."simple and clean".
Wishing You Great Success!