Marketing. What strategy works for your business?
I recently left a non-profit setting, like the "y" and have began my personal training co. I am faced wtih having to start from scratch. It has its ups and downs. Alot of time, yet not very much business. I am navigating things right now, and not exactly sure where to start. What books have you read? Do you reccommend sitting down, with an ink pen and paper and writing out a list of folks that are in my network?
Congratulations on your new venture! I emailed all my clients past (even 2+years) and present when I have made a facility change and offered them a Free PT Session and a 7 Day Pass if they stop by. I would look into the possibility of radio and an ad in your local paper or business magazine. A Facebook update would also be an idea as well.
Good Luck On Your Venture!
Offering my bootcampers a refferal discount
Wearing my T Shirt everywhere!
Getting involved with Community events
Getting involved with your Chamber of Commerce
Teaching at the YMCA or your Community Center
Make sure your certifications are up to date.
I do think you need a plan. You need to know who your clients are, where you can find them, what their needs are and how what you have to offer will help them meet those needs.
Your local chamber of commerce may have some additional resources that can help you get started. Even their on-line small business association national website has some great tips and an outline to help you get started.
Good luck! Go after your dreams!
I see your question was asked over 100 days ago - how are things going? I built my client base from 5 to over 50 within 5 months using a "Healthy Gift" handout that is private labeled for my business. I hand out the gifts to my clients that refer their family & friends. I give the gift for new clients and renewals of current clients, Birthday, holiday, when a client hits a goal, etc. You should see my facebook page light up with great comments of thanks and appreciation when I give out the gift. The gift package is healthy so it fits perfectly with our business. Like I said my clients went from 5 working at Anytime fitness, to now well over 50 including group classes and bootcamps all using this simple gift. Here is the contact info for the guy who does my gift box - he does it special for me, but I'm sure if you drop my name he could do it for you also at a very reasonable price. Call 1-800-223-3083 and ask for Jerard - tell him Brian Gajeski gave you his number.
Good luck, I hope you are doing well.
Joining network business groups has helped with my business. Also, visiting as many chiropractors, massage therapists and other medical practices around the area you live could help you increase the flow of new clients into your front step.