Is metabolism being properly discussed with clients?
I hear many discussions and reading several articles regarding metabolism and client training, specifically, using the "MST" Metabolism Scare Tactic to sell training. When discussing Metabolism with clients do you also explain the concept and need of determing their "BMR" Basil Metabolic Rate as well.
I don't think anyone should be "scared" into hiring a Personal Trainer. If a sensible/knowledgable discussion takes place, then it's a win-win for the client and trainer. I briefly discuss metabolism with all my clients and have included this video on my site for their viewing.
Fortunately, I have my own studio and do not have to listen to sales pitches for personal training. I hate it when people use big words to clobber people into buying things. It de-values the product in my opinion.
I've found common analogies to be very useful there. I talk about metabolism and burning calories in terms of an automobile and burning fuel (hey, after all, our bodies ARE a machine right?). Speeding up metabolism equals driving the car faster and burning more gasoline etc. When the smile comes on my clients' faces, and they can articulate or explain what I've told them, I know that I've communicated well.
Again, we need to stay within our scope of practice
Scaring someone into training is not a good tactic!
You do want to sell your services. You are the professional, and you need to get that across. You wouldn't sell strength training to the elderly, and you wouldn't sell therapy/longevity to an experienced athlete.
You need to categorize the possible client, what they want from the gym, and sell it to them. It can be easily seen as a "scare tactic", but in essence that is what it is.
When it comes to metabolism, I would say that as trainers its our job to make ourselves obsolete, and that is where education comes in. With clients, I explain what I am having them do, why they are doing it, and how it can help them attain their goal.