I need suggestions on how to get clients?
I am a personal trainer as a job to pay for my College education. I will be leaving for Grad school in less than 6 months and I need to get clients fast. What are some ideas to get clients coming in, what works for you?
I Live in a college town of about 50,000 people and work mainly out of a small gym that has few members. It is actually an indoor tennis facility that has converted a racquet ball court into a gym.
Perhaps you can start working with people of different cultures or ethnicities. You might need to change your surroundings or offer something no one else is offering.
I hope this is helpful to you.
The problem with small facilities is they do not have large turnover of members on a daily basis so client search will evolve outside the club. Sometimes, club owners will reimburse for marketing expenses because new clients are also new members providing a dual advantage (So looking into that).
As for Preparing:
Welcome Packet (Degree Info/Insurance/CV/etc.)
Marketing Posters/Flyers (Post in local establishments which could be potential avenues for clients)
Start Branding Yourself (Create a unique name for yourself/training)
Most of success will be in the marketing of yourself within this town. You need to get yourself out there and start sooner rather than later.
This is speaking from experience when moving to a new area and training at small 24/hr Snap Fitness. Learned really quickly how you need to market yourself outside the club.
Fuel the Movement,
As a college town, you probably need to look at your demographic strategically-if they are broke college students, one-on-one training may not be the best way to market yourself. Consider in-tact groups that have people of similar situation/likes/dislikes, such as student groups/organizations, and offer to give them a free fitness session for the whole group as a part of their meeting. Then-you can introduce yourself to a large group of people, help them meet you in a non-sales situation, in which they may just think you're fun. Then, if they can't afford one-on-one, you can suggest the group workout you just did could be a way to minimize the cost, and go from there.
Are you certified?
A great way to make money is with bootcamps/large group training.
Go to local businesses and offer one week of free bootcamp