How does a small gym (300 members) make the most of winning a customer service award?
I am the manager of a small privately owned gym in the South of England. We have just won a customer service award. Apart from the obvious TV, social media and radio, what other forums should we use to let people know and are there any opportunities that may be available to us for further development. We already have a thriving corporate scheme and flexible non contracted membership. We are however lacking in the latest kit and could do with some funding. Thanks Charmaine
Congrats on your award! It's always very helpful to have such a recognition next to your business name and resume.
I would say that outside the obvious methods, word of mouth it's probably the best way of spreading the good word. Let your clients/members do the talking and for doing so you can reward them with some type of a gift (one month free membership or one free training session or a gift cad, etc.). They are the reason why you got that award at the first place, so no one else is more fit to represent your gym as they are.
Another option for you to consider, is to be part of some kind of a race (5k, 10k, etc.) and be one of the sponsors at that event. If there are no races close to your location you could always organize one and include some type of non-profit organization as a partner. This could elevate your company's status even more. People will learn about your gym and also be grateful that you provided them with such a great event.
As a result of you winning the award, it might be a good idea to devote on day out of the month as a free trial to anyone who would like to come and check out the gym and your services. Not everyone will sign up, but it will bring traffic to your door and you would be able to meet and talk with many potential clients/members.
There are many ways to go about it. I'm sure others here will have some better ideas to help you find the best approach. I hope this helps!