How do you utilize the "why you became a personal trainer" into your marketing/promotional messages?
Do you incorporate a version of your bio in your marketing materials - brochures, flyers, business cards? Do you use aspects of "why your became a personal trainers" when you are networking or when someone asks you what you do for a living? If yes, what do you say? And does this help you create a new client or professional connection for potential referrals?
No, I do not put aspects of my biography into my marketing materials, particularly not when I do not know who will be picking them up.
However, when I know my audience, I may tailor the relevant parts of my biography towards them.
To give an example: Before becoming a personal trainer, I worked in the corporate world and had a desk job like many others. At that time, I had to find time to exercise, also while traveling. When I talk to somebody who is in that situation now, I certainly make a point of mentioning it because it immediately narrows the gap between us.
In other words, I try to find that part of my own life that corresponds best to the audience I am addressing. Since I always create my own materials, I may alter them as appropriate.
But here is another "however": I have talked to a support group for people with fibromyalgia. I made a point of saying: "I cannot even imagine where you are on a day-to-day basis." Simply because I cannot even though I had educated myself about this condition. But this opening statement also narrowed that gap and gave me an attentive audience.
1) Most of my marketing is done via social media and website (not print ad etc). I use a sales page on my website that lets my future clients know who they are dealing with and why I would be the trainer to meet their needs.
2) People buy from emotion...I use personal videos where I tell my story and how I will help them have success. VIDEO marketing #1 way to connect with prospects.
3) All my clients come from social networking sites like twitter (10,000+ followers), Facebook Fan page, and blog/website--so they are constantly hearing my story and the success others have had.
YOUR story is compelling...definitely use it ;-)
I hope this helps.
"Debra is a dedicated, wife, mother and personal trainer. With a full schedule she knows what it takes to juggle life and stay committed to her fitness. Debra’s philosophy is to “be the tortoise” instead of the hare because with consistency and dedication to a goal you can achieve anything."
I have found more people instantly connect to me (men and women) because they know I "get it."
That's my two cents! I hope this helps.
LaRue, MHA, JD, CSCS
I list my services and specialties and expertise
My business is all word of mouth, even with all of the social media sites!
I do tell my "who" and "how" to clients up front. Who = who likes to train from me, and what benefits they derive from that. I try to give a very clear picture of the "who" How = the process of how my training sessions / classes work.
To answer you question blunt, no I do not incorporate my bio into ALL marketing material (basic expertise/experience info on specialized offerings like conditioning camps, specific athletic programs, workshops).
Save this 4 personal conversation, u will come across stronger as U should believe what u are saying to another about self or your service. Speak from the heart when u talk & don't touch subjects unfamiliar because you feel u are on the spot. Honesty can be felt, heard or observed by others. It flows so naturally when I am confident about a topic ya know what i mean...
In a conversation I would state what I do & pause to let them speak...it will be a convo that way, not 1 trying to pedal services. You may gain a few clients this ways, no 1 can say not. Information is a commodity babe...
Present yourself well in conversation & you never know where it may lead you. You may never be aware of whom you help or who is observing you through you personal presentation.
Find what works 4 u & mash it up...play wit it...promote your sellable difference & always promote energy