Question asked by James Goodlatte 1391 days ago

How do you market a Niche? We offer pre approved CEUs for NASM and NCSF with our Pre and Post Natal Exercise Specialist Cert.

We have been teaching these workshops for a couple years now and constantly updating our manual. We finally feel ready to advertise/market this course. We hold 3 day live workshops as well as a home study program. With such a small niche where do you suggest marketing this course? To get a better idea about the program you can visit http://www.getfitforbirth.com/prepost-natal-personal-trainer-certificati...
Reading about the program might help with the target market and how to reach them. Many thanks.

 

Answers (5)

Answered by Karin Singleton 1390 days ago
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Hi Kim and James,

I looked at your web site; you certainly have a true niche there, and I know of trainers who work with your demographics. It was not clear to me which pre-requisites you have for a person taking your course.

I would think that marketing to OB-GYNs would be a route to take because they are the ones most closely linked to your target demographics.

God luck.
Karin Singleton
www.meltnc.com
Hello Kim and James,

Have you contacted IDEA, ACE and NASM about mailing out postcards to trainers? I have received postcards with class schedules for CECs. Your class looks like it would be a great addition to any trainers education.
Good luck and take care.
Answered by Joanne Duncan-Carnesciali 1390 days ago
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Perhaps you might want to google "niche marketing+amazon." It is possible that you might come up with some great books you can read about regarding niche marketing.

Best.
Answered by Rebecca Garity 1390 days ago
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Hi Kim and James, have you considered online education for the delivery of your courses? If you'd like to learn more please contact me at rgarity@ideafit.com.
Answered by LaRue Cook 1388 days ago
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Hi Kim and James. All great answers here. Another avenue might be large family-focused organizations such as the YMCA.

I wish you great success as a fellow entrepreneur and Continuing Education provider.

LaRue, CSCS
www.lecfitness.com
larue.cook@lecfitness.com

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