Question asked by James Goodlatte 816 days ago

How do you market a Niche? We offer pre approved CEUs for NASM and NCSF with our Pre and Post Natal Exercise Specialist Cert.

We have been teaching these workshops for a couple years now and constantly updating our manual. We finally feel ready to advertise/market this course. We hold 3 day live workshops as well as a home study program. With such a small niche where do you suggest marketing this course? To get a better idea about the program you can visit http://www.getfitforbirth.com/prepost-natal-personal-trainer-certificati...
Reading about the program might help with the target market and how to reach them. Many thanks.

 

Answers (5)

Answered by Karin Singleton 815 days ago
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Hi Kim and James,

I looked at your web site; you certainly have a true niche there, and I know of trainers who work with your demographics. It was not clear to me which pre-requisites you have for a person taking your course.

I would think that marketing to OB-GYNs would be a route to take because they are the ones most closely linked to your target demographics.

God luck.
Karin Singleton
www.meltnc.com
Answered by Natalie Smith 816 days ago
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Hello Kim and James,

Have you contacted IDEA, ACE and NASM about mailing out postcards to trainers? I have received postcards with class schedules for CECs. Your class looks like it would be a great addition to any trainers education.
Good luck and take care.
Answered by Joanne Duncan-Carnesciali 815 days ago
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Perhaps you might want to google "niche marketing+amazon." It is possible that you might come up with some great books you can read about regarding niche marketing.

Best.
Answered by Rebecca Garity 815 days ago
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Hi Kim and James, have you considered online education for the delivery of your courses? If you'd like to learn more please contact me at rgarity@ideafit.com.
Answered by LaRue Cook 813 days ago
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Hi Kim and James. All great answers here. Another avenue might be large family-focused organizations such as the YMCA.

I wish you great success as a fellow entrepreneur and Continuing Education provider.

LaRue, CSCS
www.lecfitness.com
larue.cook@lecfitness.com

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