How do you market a Niche? We offer pre approved CEUs for NASM and NCSF with our Pre and Post Natal Exercise Specialist Cert.
We have been teaching these workshops for a couple years now and constantly updating our manual. We finally feel ready to advertise/market this course. We hold 3 day live workshops as well as a home study program. With such a small niche where do you suggest marketing this course? To get a better idea about the program you can visit http://www.getfitforbirth.com/prepost-natal-personal-trainer-certificati...
Reading about the program might help with the target market and how to reach them. Many thanks.
I looked at your web site; you certainly have a true niche there, and I know of trainers who work with your demographics. It was not clear to me which pre-requisites you have for a person taking your course.
I would think that marketing to OB-GYNs would be a route to take because they are the ones most closely linked to your target demographics.
Have you contacted IDEA, ACE and NASM about mailing out postcards to trainers? I have received postcards with class schedules for CECs. Your class looks like it would be a great addition to any trainers education.
Good luck and take care.