How do you get that first client?
I lot of articles and books by other fitness professionals give tips and such for retaining clients and getting new clients via your existing clients. Assuming you know your target market, how do you get that first client? Especially that first paying client?
getting the first client is always a tough one. However, I see that you are a fitness instructor and teach classes. This should give you some exposure to potential clients. I looked at your profile and saw that you teach Turbo Kick.
However, you list as specialties that you are also a yoga and Pilates instructor and an athletic trainer. Those are substantial credentials, and you should make the most of them. I believe that yoga and Pilates are much better taught in a very small group, and they have the added benefit that they require very little equipment.
Have you considered offering small group instruction in somebody's home? It may not be that much per person and is thereby not such an investment for the clients but you can begin to build your resume. And one of them may have the desire to train with you individually.
From what I read through your answers, it appears to me that you enjoy lifting heavy weights and high-intensity activity. Good for you! But: this is not necessarily the ambition of the paying clientele. Clients want to identify with you as a trainer.
Your best bet is to talk to lots of people and build relationships. Be confident about your knowledge. Make them want to learn more from you.
As I think back over the years I can remember when I had that same question. I think the best way to pick up a new paying client is to get out in front of the potential clients you want to market. If you are working at a local health club. Offer your help and guidance .Introduce yourself and let them know you are there for them if they need any help reaching their goals. Once you break the ice, not only will that give you more confident, you will also allow the potential client a direct connection with a Fitness professional. You will be surprise on how many members are watching you and want your help, they are not sure how to ask for it.
Best of luck to you, now get out there change some lives!!
At the time I was teaching group fitness in London, England. It was my practice to follow what was happening in the fitness industry in the United States. I learned about Step Reebok. It had not yet arrived in the UK.
I recognized it as a viable opportunity start working independently. Hence, I started to looking for space to rent and found a local hotel where I decided to rent space to hold step classes. I between that time, I took the STEP Reebok, Power, Step and Circuit Step course and became proficient. Thereafter, I purchases 51 steps and started charging for classes. Back in 1990 I was charged three pounds per class and teaching three classes on most days.
That was perhaps one of my most proudest experiences in my career. I was able to make a professional name for myself so it became easy to market to individuals who wanted personal training services.
I hope my experience gives you some insight.