Answers (6)
1
I've used a punch card in the past. They can buy a 5 or 10 punch card and can use it for any classes offered during a set timeframe. Then I just worry about billing at the time they buy a new card. I also offer a fee for a one time class. I also have them sign a new liability release form each time they buy a new card. This makes sure that all my files are kept up to date.
Good luck with your bootcamps!
Good luck with your bootcamps!
1
I've heard that one should keep pricing simple and I try to do that, however, I have a few more options than the punch card. I do a 6 class card for $60 or a 12 class card for $109, however, I also offer boot camp in 4 week sessions either 2 or 3 days a week for a discounted rate of 84.00 for 3 days or 56.00 for two days. I live in a rural location so my prices are not as high as some other areas. I do before and after assessments for those who purchase sessions. These are free of charge which adds value but also leads to better client retention.
I have people sign in and generally leave them in charge of their own punch card but have also seen small alphabetical files used for keeping the cards. If you are starting out then I suggest picking one time slot M,W,F and then adding others as that fills up.
My most successful marketing has been offering to do "fitness fundraisers" for local schools. I hold a one month boot camp where a significant portion (if not all) of the money goes to the charity. I include assessments and take before photos. The school PTO advertises the boot camp to all the parents and to community members (newspaper) and I run the camp. I do lots of games and partner activities and keep it beginner friendly. At the end of the month I have quite a few clients who continue for a long time. I am slowly building the tradition of offering the "community fitness fundraiser" once a year.
I realize you didn't ask the marketing question but without it you won't need pricing. Good luck starting out! Remember if you are having fun then they will too!
I have people sign in and generally leave them in charge of their own punch card but have also seen small alphabetical files used for keeping the cards. If you are starting out then I suggest picking one time slot M,W,F and then adding others as that fills up.
My most successful marketing has been offering to do "fitness fundraisers" for local schools. I hold a one month boot camp where a significant portion (if not all) of the money goes to the charity. I include assessments and take before photos. The school PTO advertises the boot camp to all the parents and to community members (newspaper) and I run the camp. I do lots of games and partner activities and keep it beginner friendly. At the end of the month I have quite a few clients who continue for a long time. I am slowly building the tradition of offering the "community fitness fundraiser" once a year.
I realize you didn't ask the marketing question but without it you won't need pricing. Good luck starting out! Remember if you are having fun then they will too!
1
I keep my punch cards valid for 60 - 90 days depending on how many classes I'm offering in that area.
And Jessica, thanks for the new marketing idea. That's something I hadn't thought of before and will definitely try in the future!
And Jessica, thanks for the new marketing idea. That's something I hadn't thought of before and will definitely try in the future!
0
Jocelyn, thank you for your response. That is exactly what I had been doing. How long is your typical timeframe for which your punch cards are valid?
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I really like Jocelyn's response. Not only does it sound like a super simple idea, but I am pretty sure companies like Vistaprint.com can make punch cards for you.
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Thanks Wendy. I like simple! I will check out Vista print; however, long ago I puchased a small business card-sized laminator, so I create the cards myself.
