How do you create a fitness folowwing?
I am part of a smaller spin studio and I am struggling to create a following. It was easy when I worked at "big box" gym but I don't know if it's me, my teaching style, the market... but I am having a hard time creating a following and getting people to come to my classes. Do you have any suggestions/tips/recommendations to help people get excited and/or market myself?
Have you ever thought about adding a blog to your Spin Studio website? Blogging about spinning in general, your specific teaching style, as well as your own fitness history can pull people in and become interested. It does take awhile and is not an overnight solution. You can at least start to create a following, even if it is not immediately to your target market. Generating content will help with Google's new algorithm and help with your search results if someone is looking for a spin class.
I would also suggest to flyer and promote yourself to the immediate area surrounding your studio. Offer incentives such as a couple free classes or lower discounts for memberships if flyers are brought in.
Every hold workshops? If you have a nutritionist come into your studio and hold a workshop, you could have people walking in through your door that may have never even thought they may be interested in a spin class.
These are just a few ideas for marketing. I blog too about fitness business related topics. For more specifics on these suggestions and more, you can visit http://www.gyminsight.com/blog.
I hope some of these ideas are helpful and I wish you health and success with your spin studio.
Best in Health,
Don't give up, keep the word of mouth going everywhere you go. You could ask your current clients to bring a guest, offer gift certificates, offer coupons, have a gift bag of goodies for the end of class, or a special themed class.
I hope this helps you; do not give up, they will eventually come around.
NAPS 2 B Fit
If you are not having people show up perhaps there is problem with the time of the class. If you have flexibility try another time.
Get feedback from those who are there, small studios have a different feel from the big gyms, maybe there is something about your class that students would prefer to be different. If they love the class ask them to invite a friend.
In a smaller gym you often have to be a little more creative.
Of course, the key is that it takes time and patience.
Meryl Hawk, NSCA-CPT
How long have you been teaching at that particular studio? Sometimes it takes a while to get to know members personally, what their likes are, and what they expect from you. Sometimes it's those little things that will keep people coming back to your classes. Smile and greet each person by name. Make the time to get to know each member and a few things about them to strike up a conversation. You could always survey those who do attend to get an idea of what they would like to see in your class. I do this once in a while in my classes to keep myself in checks and balances and see what others really want.
In terms of marketing, social media is one way to get the word out there. Holding a "bring a friend for free class" would be another idea if it's allowed where you work. Get members excited about their next workout by announcing what you will do (a theme, etc..)
Above all, be yourself and in time you will create a following.