How do you market to inhome clients - training at their home?

Marketing is tricky no matter how you go about it. Let the word out that you offer such a service and get the word of mouth started. Help a few people start at home programs that they can keep up with on their own and have them give testimonials on your profile, blog, or website. Train a few people at their house for free and get some recognition as a go to trainer for this sort of thing.

Start with a bootcamp at the park, during the summer and fall. Once it becomes to cold to be outside is a great time to offer moving the training into their homes to keep their success going. This was a successful tool for me and then it was word of mouth after you get results people will brag they have a trainer coming to their home!

Hi Heike. I agree with most of the other posters here. I think that because In-Home training is very "Personal" (pardon the pun), the best source is from referrals from existing in-home clients. After all, the client is inviting you into their personal space (their home), and so a referral from someone they trust will go a long way in getting your foot in the door (another pun - sorry :-)

I hope that this helps.

LaRue, CSCS
www.lecfitness.com
larue.cook@lecfitness.com

The typical at home client is the 30-40 something housewife. Determine the area you want to train in (I would recommend high end neighborhoods) find the free local publications that appeal to their interest ie;Child magazines, retail magazines etc. Advertise in these publications your cost is minimal but the readership is huge. Also once you find one at home client you must work at developing a relationship that makes them want to refer you to their friends, there is a great possibility that their friend will share similar interest and be in a similar economic situation.

Word of Mouth is great! Start with your friends, family..make up some promo materials by using a cheap resource such as www.vistaprint.com. You can bring those materials (business cards, promo post cards, etc) to local schools-leave in their break rooms for the staff members, library bulletin boards, grocery store bulletin boards, email blasts, online posts. Also think about leading small group sessions-maybe contact a local women's group (or even a church group). Give them a free trial, show em what your all about.

Once you rope in 1-3 people and are successful you should be able to find new avenues to get the word out.

I've had really good success with Fitness Connect as well as the ACE AARP site. As a consequence of the ACE AARP Program my company was able to secure four nursing homes as a client.

I listed myself anywhere I could find on the internet and also did mailbox flyers, and health fairs. Like everyone else has stated, once you get the initial word out the word of mouth will take over.

Always through word-of-mouth. My current clients will refer them. Some of my longest client relationships have been in-home.

Try Craigslist, tell ALL your friends,people in your church, clubs,.... just spread the word and hope THEY tell others too. It's the cheapest way I know to start.

I agree, word of mouth

Get involved in the PTA at the schools
Join the Chamber of Commerce
Wear a T shirt that says Personal Trainer on it
Go to business expos in town
Put your cards out at hair stylist salons, nail salons etc
Post on Parent Networks
Volunteer at events in town

Start a walking group, active people will join and possibly want to train