Answers (10)
3
Hi Heather,
I would focus on your current avenues to maximize publicity and further enrich your name in the fitness community. Every piece of information about you on the Internet should be created and preserved with the same dedication you offer your clients.
I briefly looked over search result for your name on a few of the major search engines and noticed that there is room for search optimization. I recommend brandyourself.com, a promising free website that helps boost personal publicity on the Internet. The site allows someone to optimize search results for all positive information regarding his or herself on the Internet, while reducing search results for negative information. Also, it is a great way to connect your postings, fitness articles, client reviews, web sites, and other positive publicity.
In addition, I viewed your facebook page and saw room for improvement by increasing viral spread. You have a decent number of “likes”, which means that every time you post a response, it will show up on those individuals' news feeds. The trick for free advertising is to post fitness facts and personal articles four or more times a week. The postings should be made during early morning hours and around 7-8pm, which are the times people are most likely to view facebook. Also, incorporate fun pictures with each post to help capture the attention of audience. Turn your facebook page into a community for your clients and friends to post fitness questions and comments. The more people interact with your page and share your information, the more publicity you will get. In addition, post your services, views, what makes you unique as a personal trainer, videos, and links to other information that pertains to you, under your information tab.
Make all your sources interact with each other. Have your blog entries show up on your facebook page.
Another method to increase revenue is to endorse a fitness product that you feel is beneficial to your clients. Get in touch with the company and become an independent distributer. I personally work with Muscle Angels Massagers, which is a therapeutic messaging tool that allows an individual to practice deep tissue massage, trigger points, and acupressure on one’s self.
You are off to a great start and with a little fine-tuning your publicity and revenue will greatly increase.
Best of Luck,
Alex Wisch
Founder & Owner
Wisch Fit
WischFit.com
wischfit.brandyourself.com
I would focus on your current avenues to maximize publicity and further enrich your name in the fitness community. Every piece of information about you on the Internet should be created and preserved with the same dedication you offer your clients.
I briefly looked over search result for your name on a few of the major search engines and noticed that there is room for search optimization. I recommend brandyourself.com, a promising free website that helps boost personal publicity on the Internet. The site allows someone to optimize search results for all positive information regarding his or herself on the Internet, while reducing search results for negative information. Also, it is a great way to connect your postings, fitness articles, client reviews, web sites, and other positive publicity.
In addition, I viewed your facebook page and saw room for improvement by increasing viral spread. You have a decent number of “likes”, which means that every time you post a response, it will show up on those individuals' news feeds. The trick for free advertising is to post fitness facts and personal articles four or more times a week. The postings should be made during early morning hours and around 7-8pm, which are the times people are most likely to view facebook. Also, incorporate fun pictures with each post to help capture the attention of audience. Turn your facebook page into a community for your clients and friends to post fitness questions and comments. The more people interact with your page and share your information, the more publicity you will get. In addition, post your services, views, what makes you unique as a personal trainer, videos, and links to other information that pertains to you, under your information tab.
Make all your sources interact with each other. Have your blog entries show up on your facebook page.
Another method to increase revenue is to endorse a fitness product that you feel is beneficial to your clients. Get in touch with the company and become an independent distributer. I personally work with Muscle Angels Massagers, which is a therapeutic messaging tool that allows an individual to practice deep tissue massage, trigger points, and acupressure on one’s self.
You are off to a great start and with a little fine-tuning your publicity and revenue will greatly increase.
Best of Luck,
Alex Wisch
Founder & Owner
Wisch Fit
WischFit.com
wischfit.brandyourself.com
1
Hello Heather,
Sounds like you're doing a great job self promoting! Are you the right fit with the facility your currently working?
I would look at other facilities to add to your PT services. Or try a different time of day within the club, different faces in different places.
Wishing You Success!
Michael
Sounds like you're doing a great job self promoting! Are you the right fit with the facility your currently working?
I would look at other facilities to add to your PT services. Or try a different time of day within the club, different faces in different places.
Wishing You Success!
Michael
1
Word of mouth, word of mouth, word of mouth! I have never advertised, but have always given my clients exceptional service and results. The reward has been more referrals than I can handle.I also never do free sessions or packages, as I feel that devalues what I do. That said I would suggest you do even more to get known in your community. I have spoken to PTA's,coaches associations and the Girl Scouts. I also volunteered as a softball coach (for my daughter and out of love for the sport), and I had many parents ask me about training. I have a written a column and articles for local papers. They did pay me a nominal fee, but perhaps you could barter for ad space. This worked great to get my name out, and I am often contacted by reporters as a local expert. I agree with Rebecca that Fitness Connect is great resource, I have had many contacts through it.
1
Hi Heather. Getting new clients can definitely be tough! I've found that offering too many "free" services diminishes the value of the services that you should be paid for. Perhaps cutting back on those "freebies" will bring your services more in demand. Also, have you considered offering small group training (other than Bootcamps - which aren't for everyone)? This is definitely the current trend in fitness and because of the economy small group training has become more and more attractive to paying clients.
Just a couple of suggestions. I wish you good luck in growing your business.
LaRue, CSCS
www.lecfitness.com
larue.cook@lecfitness.com
Just a couple of suggestions. I wish you good luck in growing your business.
LaRue, CSCS
www.lecfitness.com
larue.cook@lecfitness.com
1
I always let me current clients know when I have openings in my schedule
I don't offer anything for free,I agree with LaRue on that one.
You need to value what you do.
You may want to offer small group training, connnect on Linkeden and complete your profile page on Fitness Connect, blogging is great also
I don't offer anything for free,I agree with LaRue on that one.
You need to value what you do.
You may want to offer small group training, connnect on Linkeden and complete your profile page on Fitness Connect, blogging is great also
1
Get NASM to verify your CPT and then promote your profile. I have had great luck just by promoting this profile.
0
Janet said it well!!! Referrals are the best way to go!!! It builds your credibility instantly and lowers the barrier of entry when singing up with you. You have to condition your clients from the start. Make it a win win situation as you help them achieve their fitness goals they can help you with your goal to help many people by referring their friends, family and co workers. Make them write down the name of 5 people right on the spot.
You can even make it fun and competitive for your current clients. Have a contest! Whoever summits the most during a month wins a prize. The prize can be anything, but make it a good one!!!
Your definitely on the right track! Continue working hard and try out these few tips. They're easy to do and the best part about it is they don't cost one red cent, only more $ in your pocket!
Much success!!
You can even make it fun and competitive for your current clients. Have a contest! Whoever summits the most during a month wins a prize. The prize can be anything, but make it a good one!!!
Your definitely on the right track! Continue working hard and try out these few tips. They're easy to do and the best part about it is they don't cost one red cent, only more $ in your pocket!
Much success!!
0
Do you have a client specialty? If you do, where do those clients get together? What local groups are there where you could offer to speak to them about the value of personal training? If you know "who" you want your clients to be and "where" they gather, spend some time in those areas to find them.
For instance, I love training pre/post natal and moms. I speak to my local ob/gyns about the value of my services, to moms groups about how they can exercise with their little ones and to the local community services about the programs I offer. I get referrals from them, but mainly my referrals come from current or past clients who rave about the services I provide, what they've learned and how much fun they had in the process.
Keep up the great work! The clients are sure to follow!
For instance, I love training pre/post natal and moms. I speak to my local ob/gyns about the value of my services, to moms groups about how they can exercise with their little ones and to the local community services about the programs I offer. I get referrals from them, but mainly my referrals come from current or past clients who rave about the services I provide, what they've learned and how much fun they had in the process.
Keep up the great work! The clients are sure to follow!
0
It sounds like you're doing great job, just try to focus to your current customers if they are satistied with your services they will bring their friends to you.
Wish u success, best of luck
Wish u success, best of luck
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