• Membership
    • Start My FREE Trial
    • Premium Membership w/ Unlimited CECs
    • Personal Trainer Membership
    • Group Fitness Membership
    • Mind-Body Membership
    • Business Membership
    • My Free CECs
    • My Membership
  • Events
    • IDEA Personal Trainer Institute EAST
    • IDEA Personal Trainer Institute SOUTH
    • IDEA World Convention
    • IDEA World Club & Studio Summit
    • IDEA World Nutrition & Behavior Change Summit
    • Virtual Events
  • Insurance
    • Personal Trainer Insurance
    • Group Fitness Insurance
    • Yoga Insurance
    • Club/Studio Insurance
    • Other Insurance
  • Fit Pro Store
    • Need CECs/CEUs
    • Online Courses
    • Certifications & Certificates
    • IDEAfit TV
    • Articles
    • Publications
    • Events
  • Pro Resources
    • IDEAfit TV
    • Continuing Education
    • IDEAfit Social Poster
    • IDEA Client Newsletter
    • Workout Builder
    • Fit Pro Forum
    • Certification & Training Orgs
    • Career Guide
    • Job Board
    • Articles
    • Publications
  • Find Fit Pros
    • Find a Personal Trainer
    • Find a Fitness Class
    • Find a Yoga Teacher
    • Find a Nutritionist or Dietitian
    • Find Gyms/Studios
  • Articles
  • Fit Pro Deals NEW
  • Cart 0
  • Log In / Create Account
  • View Cart (0)
  • Join Now
Log In
Ask a health and fitness-related question and receive answers from fitness experts and professionals
Home » IDEA Answers » How are you differentiating your business? How do you stand out in a crowded marketplace?
More Info
Question asked by Ron Benamor 1743 days ago

How are you differentiating your business? How do you stand out in a crowded marketplace?

BusinessBusiness Planning/StrategiesMarketing and SalesClient retention

I'd like to hear some club owner's opinions on standing out from other gym's and health and fitness center. Also check out our latest blog. Our EVP and co-founder Hossein Noshirvani talks about this issue.

Add Comment
 
Image CAPTCHA
Cancel
 

Answers (4)

Answered by Robert Stadnick 1738 days ago
Verified
1 Questions Answered, 0 Questions Asked
1
Ron,

I think one of the best ways is getting away from the "just a gym" setting, and making it about a lifestyle. Get involved in their lives in more ways than one. Being open minded to many different styles of training and finding new ways to motivate and encourage your clients to change their way of life, to a healthy and active lifestyle. So many trainers are focused on how good they are at helping clients reach their goals. But what happens when the goal is reached? Do your clients go back the way it was before? They shouldn't be. Many people make plans to reach their goals, but fail to plan for after they have achieved them. I chose to follow a new path, unlike the typical gym setting. Something that is fun and relates to the lifestyle change I want to offer. Check out my site, you will see what I mean“ www.zastc.com.

Hope that helps!

- Rob
Add Comment
 
Image CAPTCHA
Cancel
Answered by NatalieSmith NAPS 2 B Fit 1743 days ago
Verified
2467 Questions Answered, 13 Questions Asked
0
Hello Ron Benamor,

I don't know if that is possible anymore, with so much competition and so many polite and professional trainers.
It probably comes down to how our personalities get along.
Other than that, I am on the short side, so I must stand on a car or climb a tree. Kidding.
I am myself at all times with more professionalism when in my business attire.
By the way, what kind of mattress does a tossing sleeper need?
Take care,
Natalie.
Add Comment
 
Image CAPTCHA
Cancel
Answered by Karin Singleton 1740 days ago
MemberVerified
2973 Questions Answered, 13 Questions Asked
0
Hi Ron,

being a MELT instructor here in North Carolina is still a rare breed. At last count, there were not even 10 of us in the state, and MELT is a connective self-treatment modality that is almost habit forming. I have packed classes, and people come to me for instructions 300 miles away :-)

Karin Singleton
www.meltnc.com
Add Comment
 
Image CAPTCHA
Cancel
Answered by Elizabeth Skwiot 1737 days ago
MemberVerified
1 Questions Answered, 0 Questions Asked
0
You need to find a niche...I developed a curriculum (Aerialates) that's a blend of body leverage training, Pilates, and circus training. There really is nothing else like it...and it makes exercise fun, like it was when we were kids. It's also something I believe in, and when you do that, you can't go wrong! One thing that can't really be taught or replicated on a mass scale is passion and enthusiasm.

Best wishes!
Elizabeth Skwiot
www.aerialates.com
Add Comment
 
Image CAPTCHA
Cancel

Add Answer

Image CAPTCHA
Follow Question

Share this page

Client Share
Tweet

Related Questions

qualities and traits that would make you stand out among others

13 Answers | Asked by mark caras

Are there negative issues with deep squats for the over 40 crowd starting back into exercise?

11 Answers | Asked by Rick Almand

Marketplace for renting a fitness studio nearby you on hourly, weekly or monthly basis

6 Answers | Asked by Kinjal Parikh

Has anyone done crowd funding to grow your business?

5 Answers | Asked by Nancy Korf

How do you find your next trainer for you private business?

6 Answers | Asked by Eric Pelz
View All Questions

1 Person is Following this Question

Find a Personal Trainer

IDEA Fitness Connect