Question asked by Marlan Eller 509 days ago
How Are New Year's Resolutions Affecting Business For Trainers?
Fitness InstructorFitness FacilitiesWeight LossClub or Studio OwnerPersonal TrainerPersonal TrainingGroup FitnessGroup Fitness ClassesMarketing and SalesMember retention
I was interviewed for a local tv news station this afternoon about this very topic. You can see that clip here.
http://www.thecoastalsource.com/mediacenter/local.aspx?videoid=3151206
How busy are you, as a fitness professional, with clients making fitness a priority for the new year? How can we help to retain these clients?
Answers (8)
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nothing different..while I am sure planet fitness has a boom in membership that nobody will use lol. Seriously though, I didn't really market the new year..at all. I don't know if I want more clients right now.

I'm with you on that one Shawn! I haven't marketed myself since two weeks before Christmas! My client list is just about to it's max. Any more clients, and I won't be able to give them the time they deserve.
Comment by Marlan Eller 501 days ago
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Going well. I am moving to Scotland from Washington State and am surprised that a lot of my clients want to continue training with me via Skype/G-mail.
I guess it helps to move to another continent in January when people have New Years Resolutions!
I guess it helps to move to another continent in January when people have New Years Resolutions!
That just speaks to your professionalism! =)
I'm glad to hear things are going well for you, Mary! That's awesome!
I'm glad to hear things are going well for you, Mary! That's awesome!
Comment by Marlan Eller 501 days ago
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For me it has had little impact. I actually screen the "Resolution" client with more scrutiny during an assessment than a client during off peak time. Most NYR clients are bringing last years excuses to why they did not accomplish or even make attempts to reach goals. As a trainer, my training time is valuable, so I want to make sure the client is prepared to make a commitment for a set amount of time and to keep the goals for success realistic.
That's a very realistic way of looking at it! I haven't been doing this for very long, but I've found that the best clients you'll get, the ones that are reliable, are most likely going to be the ones that come to you when there is no "hype" involved, like you said, off peak time. Thanks for sharing Kurt!
Comment by Marlan Eller 501 days ago
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It always spikes during the new year but many clients do not stay
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I'm on the same page as Hope. Our gym memberships are absolutely booming while our clientele is seeing a moderate increase. Unfortunately, an adequate portion of NYR clients stick to just that: a NYR and nothing more. A lot of these people are the ones who won't maintain their program after a month or so because they aren't noticing results. Our job is to show them the difference in a NYR and a program constructed of a professional. We also need to make sure we're available a few weeks down the road to help our members see the results they've always wanted.
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For me, the New Year is a great opportunity to grow my business and retain new clients. I find that many of the people initiating contact around the New Year become regular clients while some wind up burning out because they were not mentally prepared to start a new, healthy lifestyle. I try to address these issues from our very first meeting, emphasizing that real results come over time and trying to encourage my 'fragile eggs' with positive reinforcements. By giving each client this one-on-one attention, I find that even those that inevitably burn out will either a) refer me to their friends, or b) return as a client at a later date when they feel more resolute in their fitness priorities.
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True with above questions.
Maxing prices for short times over the new year usually helps because those clients usually dont stick out more than a few weeks.
Maxing prices for short times over the new year usually helps because those clients usually dont stick out more than a few weeks.
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I start planning for new years resolution clients in November. It's a known fact that people choose to lose weight for the new year.
Mac Dodds
www.healthynation.biz
mac@healthynation.biz
Mac Dodds
www.healthynation.biz
mac@healthynation.biz












