Home based business - personal training rates
I am a new certified personal trainer in the Houston area and plan to train out of the gym we have built at our home. The gym is nicely equipped with many options; free weights, TRX, Body Solid Machine, Bands/Tubes, Bosu/exercise balls, Livestrong recumbent bike, elliptical trainer, etc. I have trained for over 10 years with personal trainers and recently decided to make a career of it because I have such a passion for it. I am curious what others with home personal training businesses charge. I understand that experience, location, specialty, etc all play a factor but I would like to get a feel for what others are charging. Also what type of packages you offer, if any. Thanks for any suggestions!
Try to canvass some of your local trainers and then base your pricing on what you find out. This may not be the 'direct' answer that you are seeking here, but I think it will give you a much better basis and justification for whatever rates you settle on than what trainers in California, DC or whatever area your answers may come in from here.
Another thought would be to offer a price as a "special" and see how potential clients respond to that pricing. You can always 'end' or 'extend' the special offer as you see fit.
Good luck Kerry! I had an in-home studio for years and LOVED it!
You have some great responses here. If your area can support trainers that charge up to $200/hr then you might want to go somewhere in between. You said you have 10 years of training experience, so that is a great plus for you to use as a justification to charge a high rate. Many great trainers are in the range of $70-$100/hr (I have hard time justifying someone who charges $200/hr), so you might want to start around that range. Don't be afraid to charge what you think you are worth. Also, your price would determine the type of clients you will attract. The higher range will mostly attract clients who can and will pay for your services and most likely continue to train with you because money might not be an issue for them. If you want to target clients on the lower range, then price your services accordingly.
I hope this helps!
As for your fee, I base my rates on quantity and what the market bears in my area
Being the lowest is not the best, plus it blemishes our industry.
I tend to stay in the upper middle of my market here in the SF Bay Area. As long as you can justify it to your clients is all that matters!