Have you incorporated an Active Aging program into your training regimen?
The fastest growing training population is clients over 55 years of age. As this population grows, so does the need for experienced trainers who understand the dynamics of training this group. From the initial assessment to designing a training program and addressing any ailments or illnesses the client(s) may bring.
That being said, I still DO see some utility to marketing the program as specific for "Active Adults," because some of our clients identify themselves by that title, and this would let them know that the program you are offering is specifically for people in that demographic (age group).
Good question - thanks.
55 is not old (I am not far from that number myself) and many of us a super fit and very active.
I guess my answer would be no.
It sounds like a good idea, but everyone is aging. We all need exercise, and, it is my job to design the perfect program for that person at that moment. I do understand where you are coming from. I use the older adult term as one of my specialties.