Answers (6)
2
Gretchen, although I don't hold boot camps at my studio, I've have learned that when we give things away for free the clients generally don't appreciate it.
I would personally do a give away after a certain client reaches a health or fitness goal. I would think that with the right motivational techniques in a boot camp setting, you can get your participants sufficiently motivated to earn a t-shirt, water bottle, baseball cap, etc.
As a small business owner, I believe in addition to focusing on the needs of our clients revenue generation is important.
A viable boot camp business model should maximize participant growth and provide a return on your investment. If you purchase those extras be sure you get a return on them. Worse case scenario, it'd be unfortunate if you made that investment and didn't get the numbers to make it worth the investment.
If the business model is viable (if I were in your shoes), and people caught on and wanted to participate on a regular basis, then I would think of additional marketing strategies to make the already viable business plan more successful. By then you would know who your market is and would be in a better position to determine what type of freebie might appeal to them.
I wish you the best with your boot camps in 2012
I would personally do a give away after a certain client reaches a health or fitness goal. I would think that with the right motivational techniques in a boot camp setting, you can get your participants sufficiently motivated to earn a t-shirt, water bottle, baseball cap, etc.
As a small business owner, I believe in addition to focusing on the needs of our clients revenue generation is important.
A viable boot camp business model should maximize participant growth and provide a return on your investment. If you purchase those extras be sure you get a return on them. Worse case scenario, it'd be unfortunate if you made that investment and didn't get the numbers to make it worth the investment.
If the business model is viable (if I were in your shoes), and people caught on and wanted to participate on a regular basis, then I would think of additional marketing strategies to make the already viable business plan more successful. By then you would know who your market is and would be in a better position to determine what type of freebie might appeal to them.
I wish you the best with your boot camps in 2012
2
I use T-shirts and make sure they are quality (Not Gildan) so they get use even after the camps. It really does improve cohesion and nobody cares how messed up their free shirt gets. I not only use but recommend auto payment systems. Its solved many money collection issues without me having to get personally involved. "Hey, its not a greedy instructor, its that automatic deductions fault!"
1
Its basic psychology to give something that unites everybody in the class, it also helps with adherence. Make sure that its earned though. like after attending for 12 sessions as a reward.
0
I have T- shirts and sweat shirts for my bootcamp
I wear mine as often as I can and I always get asked about my bootcamp or recognized when I'm out and about.
I had pens made up with our name on them and I give them out. Not a big investment but worth while.
I wear mine as often as I can and I always get asked about my bootcamp or recognized when I'm out and about.
I had pens made up with our name on them and I give them out. Not a big investment but worth while.
0
Hi Gretchen. I agree with Shawn here. I think that particularly in a "regular" group setting such as your bootcamp, having something like bootcamp t-shirts will help build a cohesiveness within the group. It also serves a HUGE marketing component for your future bootcamps. While I don't generally have a lot of free give-aways, I do have them for the teams and small groups I work with. It's good advertising, and it helps to build your "brand!"
I hope that this helps.
LaRue, CSCS
www.lecfitness.com
larue.cook@lecftiness.com
I hope that this helps.
LaRue, CSCS
www.lecfitness.com
larue.cook@lecftiness.com
