For those of you who run bootcamp style training, do you use promotional materials like t-shirts, water bottles, baseball caps?
I'm going to be starting a bootcamp at the start of the New Year and am considering taking Todd Durkin's advice (based on a great session I took of his at the IDEA World Conference this summer). He's recommended purchasing t-shirts and the like. Do any of you do that?
Also, do any of you use an auto-pay billing system? If so, how does this work for you? If not, why?
I would personally do a give away after a certain client reaches a health or fitness goal. I would think that with the right motivational techniques in a boot camp setting, you can get your participants sufficiently motivated to earn a t-shirt, water bottle, baseball cap, etc.
As a small business owner, I believe in addition to focusing on the needs of our clients revenue generation is important.
A viable boot camp business model should maximize participant growth and provide a return on your investment. If you purchase those extras be sure you get a return on them. Worse case scenario, it'd be unfortunate if you made that investment and didn't get the numbers to make it worth the investment.
If the business model is viable (if I were in your shoes), and people caught on and wanted to participate on a regular basis, then I would think of additional marketing strategies to make the already viable business plan more successful. By then you would know who your market is and would be in a better position to determine what type of freebie might appeal to them.
I wish you the best with your boot camps in 2012
I wear mine as often as I can and I always get asked about my bootcamp or recognized when I'm out and about.
I had pens made up with our name on them and I give them out. Not a big investment but worth while.
I hope that this helps.
Mac Dodds M.A., CSCS
Live Your Best Years Now
Instead of t-shirts, consider branded towels (usually available for about $1.50 each), water bottles (anywhere from $0.90 for a basic plastic one to $10 or more for something heavy duty and fancy), lunch coolers (as low as $2.50 each), pedometers (very cheap, and a good way to inspire your clients to keep moving outside of class - pair with another giveaway and offer rewards to whoever walks the most each week?), drawstring bags (decent quality as low as $3.00 each)... The list goes on and on. You can find many of these items even cheaper than I'm listing, I'm just using pricing off the top of my head from the old job. You want to offer a REAL incentive, pair a few things, like a drawstring bag with a bottle and a towel - maybe $5-8/person, but now you're offering not only a fitness experience but usable takeaways. And anything usable with your logo on it is extra marketing for you, too!
I firmly believe it is a good investment to give away a product that has your branding on it, that will see use. Not only are you adding value to your program but your investment doubles as marketing! That's a win-win!