Do you have "Boot Camps" or Outdoor Workouts for your Group Clients? How do you market each to your targets?

I do personal training on the side but the biggest part of my business is my outdoor boot camp. I market to the general public that classes are for all fitness levels and exercises are modified to accommodate each level and I do exactly that. I have beginners along with athletes in the same class. I recently did a Groupon type thing with huge success and we marketed it as a "fitness" boot camp and stressed that it was for all fitness levels. When people see us at the park they can tell its for all levels as we have all shapes and sizes.

You have to market where your targets are...where they shop...where they work, etc. You can try to get big corporations on board and hold a special group camp just for them when there is a convenient time for them. Market at Starbucks, whole foods, kids play centers, etc.