Do you have a mission statement for your business? If so share it...
My mission statement is, "I strive to assist and progress clientele towards personal fitness goals and leading a healthy lifestyle. I aspire to build lifelong professional relationships with my clientele with aim to produce results in the most immediate fashion. With a promise toward continuing education, I will remain on the cutting edge of new fitness techniques and programs. Through constant envelopment in the fitness progression, the most modern and effective fitness tools will be used to improve client strength, endurance, flexibility and physique. By following scientifically drawn protocol, clients will achieve their personal fitness goals as time effective as modern science will allow. With an enhanced self image, clientele will approach the world with a new light and abundant energy to tackle their personal, business and professional well being.
I posed a similar question a few weeks back, but it was focused more on our personal mission statements. I like that the fact that you ask the question as it relates to our businesses.
The name of my business is Focused Wellness. My company's tag line is: Value, Consistency, Results. The mission statement of my business is :
"To provide quality concierge wellness solutions to organizations and individuals with the objective of assisting them to take ownership of their collective and individual health and wellness."
Thanks for your question.
You get in shape, and more importantly stay in shape by accumulating significant, but livable, improvements to your lifestyle over time, and building on that. Not by going through some horrible ordeal requiring Olympian willpower.
Here is my philosophy:
"I believe in actual fitness, rather than the appearance of fitness. Actual fitness is the only outcome worthy of the intense training my clients commit to and endure, and it is the only path to better health of mind, body and spirit."