Do I offend you?
There has been a great deal of controversy swirling around the recent ad campaign here in Georgia regarding the Childhood Obesity billboards and video! I see the posters and have posted some of the commercials currently airing on local television here. The larger point is addressing the problem, yes it is in your face, but is there any nice way to address this?
I think we are in a real obesity crisis, particularily among children: My opinion is that the food industry is marketing and packaging "fake food?", and that processed foods are rampant.
Parents are working and don't want to bother with preparing "real food", so they take the quick fix
I think it's going to cost us dearly in the long run.
Kids don't know their fat because it's become status quo.
Usually it takes a crisis for our society to pay attention
-----I disagree with the above statement. People have mirrors and common sense. You do not need to be a rocket scientist to know that slew of health risks associated with being overweight and obese.
According to Rodney Lyn of Georgia State University's Institute of Public Health, "This campaign is more negative than positive."
----I agree with this. You are really not helping with this AD.
Therefore, my opinion on the topic is stop wasting time and money putting together something to demonstrate the problem. The problem is OBVIOUS. True time and money should be invested in the solutions. I hope to work on that in the future!
Fuel the Movement,
Purchasing is usually an emotional response. As trainers, we sell what we think people want. We wouldn't sell bodybuilding advice to the elderly, the same way we wouldn't sell longevity workouts to the obese.
Its a problem, but the best way to stop it is to prevent it- which means hopping on the problem before the children become obese adults.
Hard? Yes. Rough? Yes. Mean? Yea, but the chronic diseases that come along with obesity wont be nice either.