Question asked by Kurt Gillon 137 days ago
Do I offend you?
There has been a great deal of controversy swirling around the recent ad campaign here in Georgia regarding the Childhood Obesity billboards and video! I see the posters and have posted some of the commercials currently airing on local television here. The larger point is addressing the problem, yes it is in your face, but is there any nice way to address this?
http://www.npr.org/2012/01/09/144799538/controversy-swirls-around-harsh-...
Answers (5)
Answered by Joanne Duncan-Carnesciali
137 days ago
ExpertMemberVerified
0
Kurt, thanks for such a thought-provoking question. At first glance, it is too stark for me. I believe there might be repercussions as a consequence of the advertisement. However, childhood obesity is a national crisis and it should not be sugarcoated. Not an easy situation.
@JD-C, thanks for your comments, there are repercussions from the ads, how would you address this with a client who is overweight or has an overweight child they ask you to work with?
Comment by Kurt Gillon 136 days ago
Behavior change starts in the mind, not on a billboard. I'd address it with coaching.
Too, it is important for fitness professionals to recognize that obesity is a multi-faceted clinical condition that most personal trainers are unprepared to address.
Too, it is important for fitness professionals to recognize that obesity is a multi-faceted clinical condition that most personal trainers are unprepared to address.
Comment by Joanne Duncan-Carnesciali 135 days ago
0
It reads: "75 percent of Georgia parents with overweight kids don't recognize the problem."
-----I disagree with the above statement. People have mirrors and common sense. You do not need to be a rocket scientist to know that slew of health risks associated with being overweight and obese.
According to Rodney Lyn of Georgia State University's Institute of Public Health, "This campaign is more negative than positive."
----I agree with this. You are really not helping with this AD.
Therefore, my opinion on the topic is stop wasting time and money putting together something to demonstrate the problem. The problem is OBVIOUS. True time and money should be invested in the solutions. I hope to work on that in the future!
Fuel the Movement,
JM
-----I disagree with the above statement. People have mirrors and common sense. You do not need to be a rocket scientist to know that slew of health risks associated with being overweight and obese.
According to Rodney Lyn of Georgia State University's Institute of Public Health, "This campaign is more negative than positive."
----I agree with this. You are really not helping with this AD.
Therefore, my opinion on the topic is stop wasting time and money putting together something to demonstrate the problem. The problem is OBVIOUS. True time and money should be invested in the solutions. I hope to work on that in the future!
Fuel the Movement,
JM
@Jason, thanks for the insight, great points made. Have you ever seen an overweight child with slim/thin parents? There are times when I see parents fueling their children with processed/junk food, those are moments when a parental intervention is needed.
Comment by Kurt Gillon 136 days ago
Actually believe it or not it is actually more frequent then most think. It is dependent upon metabolism and the food selection (along with many other factors). Some parents were used to eating healthy home grown foods (my parents). So as my deeply rooted italian family grew their food that consisted a large portion of there meals. Alternatively, me growing up consisted of McDonalds and the fast food chains. Although my parents and grandparents do not have 1/16 of food education i have they just ate better sources. Now the amount of "fake" food is so abdudent it is hard to find REAL food. So I would say it is dependent on the food sources and especially the times were living in now is for PROFIT not for HEALTH.
There are times when I see parents fueling their children with processed/junk food, those are moments when a parental intervention is needed.
-I agree with you here. Although the real issue is at the young age and offering education for the youngsters. Although parents are responsible for what their young ones eat. I think solution and responsibility is to target the education system. Teaching them at a young age is where the difference is where it will really be made. But trying to teach parents and then translate that information to their kids will not see the success as to having teachers (who responsibility is to translate information) to a larger population. 2 Parents to ___ Kids. vs. 1 Teacher to 20-30+ Kids = Better Ratio!
This topic is really dear to me as I was that Fat kid. See below for my recent Mens Fitness Ad.
http://www.mensfitness.com/training/success-stories/success-story-he-did...
There are times when I see parents fueling their children with processed/junk food, those are moments when a parental intervention is needed.
-I agree with you here. Although the real issue is at the young age and offering education for the youngsters. Although parents are responsible for what their young ones eat. I think solution and responsibility is to target the education system. Teaching them at a young age is where the difference is where it will really be made. But trying to teach parents and then translate that information to their kids will not see the success as to having teachers (who responsibility is to translate information) to a larger population. 2 Parents to ___ Kids. vs. 1 Teacher to 20-30+ Kids = Better Ratio!
This topic is really dear to me as I was that Fat kid. See below for my recent Mens Fitness Ad.
http://www.mensfitness.com/training/success-stories/success-story-he-did...
Comment by Jason Martuscello 136 days ago
Jason, just read article, my gosh! That is a great success story that should be share, true inspiration for us all. With permission would like to post on my FB page!
Comment by Kurt Gillon 136 days ago
Thank you! And of course - please post! I look to inspire and help as many people as possible! Although being obese was an issue it has brought me to where I am today!
JM
JM
Comment by Jason Martuscello 136 days ago
0
In our society, as they say in marketing and publicity "even negative attention is better than no attention at all!" Although I'm NOT a proponent of negative ads, negative reinforcement, or negative motivation, I have to say that if this series of ads serves to shine more attention and light on the subject of childhood obesity, then it may have served its purpose. After all, the purpose of advertising is to bring a product, subject or issue to light, to the public's view etc. This series of ads seems to already be accomplishing this purpose!
LaRue, CSCS
www.lecfitness.com
lecfitness@yahoo.com
LaRue, CSCS
www.lecfitness.com
lecfitness@yahoo.com
0
I'm more offended by the ads coming from MacDonalds,Burger King, 7/11, Taco Bell, Wendys etc than this billboard.
I think we are in a real obesity crisis, particularily among children: My opinion is that the food industry is marketing and packaging "fake food?", and that processed foods are rampant.
Parents are working and don't want to bother with preparing "real food", so they take the quick fix
I think it's going to cost us dearly in the long run.
Kids don't know their fat because it's become status quo.
Usually it takes a crisis for our society to pay attention
I think we are in a real obesity crisis, particularily among children: My opinion is that the food industry is marketing and packaging "fake food?", and that processed foods are rampant.
Parents are working and don't want to bother with preparing "real food", so they take the quick fix
I think it's going to cost us dearly in the long run.
Kids don't know their fat because it's become status quo.
Usually it takes a crisis for our society to pay attention
Answered by Danielle Vindez
134 days ago
ExpertMemberVerified
-1
Sometimes the truth hurts but it can motivate.
Danielle, thanks for sharing your thoughts!!!
Comment by Kurt Gillon 134 days ago







