Answers (8)
1
Hi Naomi,
You need to find a unique name and develop a unique logo (especially in your state, and for copyright/trademark infringement purposes). Make sure that name has not been used by a different business. One way to do a basic check is to do an online search of the name or variations on the name and see if websites of businesses with that name come up. Beyond that, you'd really have to have an attorney do a search to avoid any liabilities. Also, if you plan to have a branded website, consider how the name you choose translates to the web so your business will not be confused with another business. See if the URL is available for your name or a variation of it, and let that guide you as well. For example, if you choose FemFit, maybe femfit.com isn't available, but maybe femfitpt.com, fem-fit.com, or femfit.net is. I would suggest having your web address be as similar to your business name as possible. The other thing you need to keep in mind is that if in the future your business evolves into more than "women only", then the name might not work as well. As your business grows and evolves, you might be presented with opportunities that will require you to take on male clients and you will not want the name of your business to be an obstacle. While the name be a turn-off for some men when choosing a trainer, they may also find it difficult to locate your website if your website (keywords, SEO, etc.) are women-focused. So I'd say if you want to use a female-centered word in the name, be committed to accepting only female clients.
The name you have chosen sounds good to me for what you want your philosophy to be. Naming your business should be something that represents you and your product concept. I had my own successful mobile training business for several years, and I couldn't find a name I liked that implied I was mobile, so I based the name on my approach to training. I think the name I chose was a good fit, but I will say people generally automatically assume you have a gym, and everyone doesn't grasp the concept of mobile training readily. I used those instances of confusion as an opportunity to educate people on my philosophy that a gym isn't necessary for a great workout, and that worked. Best of luck to you!
You need to find a unique name and develop a unique logo (especially in your state, and for copyright/trademark infringement purposes). Make sure that name has not been used by a different business. One way to do a basic check is to do an online search of the name or variations on the name and see if websites of businesses with that name come up. Beyond that, you'd really have to have an attorney do a search to avoid any liabilities. Also, if you plan to have a branded website, consider how the name you choose translates to the web so your business will not be confused with another business. See if the URL is available for your name or a variation of it, and let that guide you as well. For example, if you choose FemFit, maybe femfit.com isn't available, but maybe femfitpt.com, fem-fit.com, or femfit.net is. I would suggest having your web address be as similar to your business name as possible. The other thing you need to keep in mind is that if in the future your business evolves into more than "women only", then the name might not work as well. As your business grows and evolves, you might be presented with opportunities that will require you to take on male clients and you will not want the name of your business to be an obstacle. While the name be a turn-off for some men when choosing a trainer, they may also find it difficult to locate your website if your website (keywords, SEO, etc.) are women-focused. So I'd say if you want to use a female-centered word in the name, be committed to accepting only female clients.
The name you have chosen sounds good to me for what you want your philosophy to be. Naming your business should be something that represents you and your product concept. I had my own successful mobile training business for several years, and I couldn't find a name I liked that implied I was mobile, so I based the name on my approach to training. I think the name I chose was a good fit, but I will say people generally automatically assume you have a gym, and everyone doesn't grasp the concept of mobile training readily. I used those instances of confusion as an opportunity to educate people on my philosophy that a gym isn't necessary for a great workout, and that worked. Best of luck to you!
1
Hi Naomi,
Harris makes really excellent points. As you are just starting in your business, it may well be that you have a vision but sometimes this vision changes as you go along. And while there is the timeless question of what's in a name, it can limit your business opportunities, and changing a business name later on is a hassle.
If I had to pick a business name for myself now, I would just use my name. We picked the company name 'Fitness Personified' years ago, and I still like it but it is complicated to spell for some people. It does not matter now that we are established, and 20 years ago, nobody was trying to find anything on the internet.
I wish you very good luck with your business.
Karin Singleton
www.meltnc.com
Harris makes really excellent points. As you are just starting in your business, it may well be that you have a vision but sometimes this vision changes as you go along. And while there is the timeless question of what's in a name, it can limit your business opportunities, and changing a business name later on is a hassle.
If I had to pick a business name for myself now, I would just use my name. We picked the company name 'Fitness Personified' years ago, and I still like it but it is complicated to spell for some people. It does not matter now that we are established, and 20 years ago, nobody was trying to find anything on the internet.
I wish you very good luck with your business.
Karin Singleton
www.meltnc.com
1
Both Harris and Karin bring some excellent advice to the table. I back their recommendations 110%.
I like the name, “FemFit,” since it's short and to the point. Also, it definitely sends the vibe that you’re targeting women as your clients. It actually reminds me a lot of a local trainer here in Austin that runs a business called “FemmePOWER Fitness.” She works exclusively with women and has had great success sparking their interest with the name of her business alone.
There’s an awesome book titled, “POP!: Create the Perfect Pitch, Title, and Tagline for Anything,” that I’d recommend you check out. It’s author, Sam Horn, gives the reader a ton of real-world examples and exercises they can do to generate business/product names that are purposeful, original, and pithy (aka “POP”, get it?).
Here’s a non-affiliate link to the book on Amazon in case you'd like to learn more about it: http://www.amazon.com/POP-Create-Perfect-Tagline-Anything/dp/0399533613/...
Hope this helps!
I like the name, “FemFit,” since it's short and to the point. Also, it definitely sends the vibe that you’re targeting women as your clients. It actually reminds me a lot of a local trainer here in Austin that runs a business called “FemmePOWER Fitness.” She works exclusively with women and has had great success sparking their interest with the name of her business alone.
There’s an awesome book titled, “POP!: Create the Perfect Pitch, Title, and Tagline for Anything,” that I’d recommend you check out. It’s author, Sam Horn, gives the reader a ton of real-world examples and exercises they can do to generate business/product names that are purposeful, original, and pithy (aka “POP”, get it?).
Here’s a non-affiliate link to the book on Amazon in case you'd like to learn more about it: http://www.amazon.com/POP-Create-Perfect-Tagline-Anything/dp/0399533613/...
Hope this helps!
1
Hello Naomi O'Connell,
"FemFit Personal Training", sounds good to me.
You will save money on registration costs if you use your name instead.
If you do begin to train males, you are still the FemFit trainer, so, no worries there. It will also bring about more conversation and curiosity about you.
Good luck and enjoy.
"FemFit Personal Training", sounds good to me.
You will save money on registration costs if you use your name instead.
If you do begin to train males, you are still the FemFit trainer, so, no worries there. It will also bring about more conversation and curiosity about you.
Good luck and enjoy.
0
I think FemFit Personal Training is great too! I would definitely look into all the points that Harris brought up before you make your final decision though.
Starting a new business is an exciting time. I wish you the best of luck and keep us posted on your final decision!
Starting a new business is an exciting time. I wish you the best of luck and keep us posted on your final decision!
0
I started a mobile personal training business a couple of years ago. I knew I wanted to focus on females in the beginning, but eventually wanted to expand and do other things once I got established. I chose my name by my initials, (ANC Wellness LLC). Also, the names isn't a focal point for just females, or one particular group. As was mentioned above, you may want to train men later, so choose wisely.
0
Awesome response everyone. I really do appreciate it. Being the first question I asked I wasnt quite expecting such great answers. And I'm extremely greatful. Thank you.
Now all that said...... Would you believe that that name got registered only a few days ago!! Grrr. You snooze you lose! So.... Your feedback again would be awesome. What are your thoughts on "FitFem" (as aposed to FemFit) doesn't really roll off the tongue as easily I don't think. But it could grow on me. Thoughts? :-)
Now all that said...... Would you believe that that name got registered only a few days ago!! Grrr. You snooze you lose! So.... Your feedback again would be awesome. What are your thoughts on "FitFem" (as aposed to FemFit) doesn't really roll off the tongue as easily I don't think. But it could grow on me. Thoughts? :-)
0
Great answers. Something short, something which clearly describes what you do (e.g. "FITNESS ON WHEELS"), something which clearly describes how to contact you.
Good luck. Daniel
Good luck. Daniel
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