Boxing and kickboxing for women and girls
I love boxing, kickboxing, and Krav Maga for their ability to provide fitness, empowerment, and a total body workout. I would like to see more women and girls involved in this to help get them fit and improve their self esteem at the same time. Even though I work at a chain gym right now and teach Turbo Kick, this is the direction in which I see my business heading. I am also considering using my knowledge of self defense from my time in the military to create my own program, again for women and girls. What are your ideas on creating this kind of fitness business, marketing, getting space, etc.? Money is super tight but I want to start this as soon as possible! Thanks!
(My class is offered during the lunch hour, so I do get several "corporate types" eager to burn off some anxiety)
Will you be marketing towards a population that is already fit or a population that will must build up a level of fitness in order to box, kickbox and do Krav Maga?
You will definitely need to perform a market analysis of the area you want to open up a fitness studio. You will need to know whether there is market for your services.
A book that has been very helpful to me is "The Business of Fitness" written by Thomas Plummer. I believe this book will be very helpful to you.
Hope this helps.
So, Joanne, you're saying that I am going to need to open a studio? I just want to make sure that I'm reading your answer right! I will also check out that book as soon as I can! Thanks for the suggestion!
I've been teaching kickboxing now for 11 years and been training in martial arts for nearly 20 years.
My kickbox program consists of mostly drillwork (heavy bag & gloves) involving intervals such as tabatas but I also incorporate some self defense techniques. What could be better than getting a workout, relieving stress and at the same time gaining some self defense knowledge - very empowering!
I would suggest looking into teaching at a local martial art school but most would want you to have had martial arts training and not sure if you have. Also look into community rec centers that provide classes.
You can also combine your military experience and provide a kickbox/self defense boot camp class ... perhaps outdoors as long as you get permission to do so.
Feel free to email me about it, you seem like you have the passion to pull it off.
It's a great way to "mix things up"
I have many clients who box during personal training.
It's a great stress release and very empowering