Answers (9)
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Kickboxing doesn't have to be so confined to a target group! If you limit yourself, you limit your potential. Since you are currently teaching Turbokick, you would need to make sure you're not competing with yourself! I've been teaching a similar format for at least 15 years. I do have a black belt in Karate, and 25+ years teaching group fitness. The hybrid is a combination of the two! It incorporates movement patterns w/kicks and punches set to music, intense intervals, combinations on a heavy bag, jump rope, etc. The key is that it is "my" workout that I can change up as I please. The biggest ingredient is a sense of humor and non competitive environment so that everyone feels welcome. Then you can appeal to the super fit and the beginner by modifying their moves accordingly. I have a mix of ages from 16 to 75, women and men. The best part is that no matter what, they all leave with a feeling of accomplishment and empowerment. You could do this type of class ANYWHERE! Ask your facility if you could try it, market yourself to corporate wellness offices, park districts, high schools, college campuses.... You don't even need any equipment to get started!
(My class is offered during the lunch hour, so I do get several "corporate types" eager to burn off some anxiety)
(My class is offered during the lunch hour, so I do get several "corporate types" eager to burn off some anxiety)
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I'm happy to read you are interested introducing martial arts to other females. I followed in your shoes for some time. I have been (and probably always will be) very involved in martial arts. Despite being one of the smallest people (and sometimes only girl) in class, I have excelled in sport fighting like jiu-jitsu and MMA. I branched out and taught self defense basics to regular folk. One thing I learned is that you can't focus on the fighting aspect. Most people are not born fighters. In fact, their punches and kicks will look funny. That's ok. Just so long as they are safe and having fun, that's all good. I think that should be the focus of your marketing. Just my two cents!
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Wendy, what stands out to me personally is your market population. You state that you "would like to see more women and girls involved in boxing, kickboxing and Krav Maga."
Will you be marketing towards a population that is already fit or a population that will must build up a level of fitness in order to box, kickbox and do Krav Maga?
You will definitely need to perform a market analysis of the area you want to open up a fitness studio. You will need to know whether there is market for your services.
A book that has been very helpful to me is "The Business of Fitness" written by Thomas Plummer. I believe this book will be very helpful to you.
Hope this helps.
Will you be marketing towards a population that is already fit or a population that will must build up a level of fitness in order to box, kickbox and do Krav Maga?
You will definitely need to perform a market analysis of the area you want to open up a fitness studio. You will need to know whether there is market for your services.
A book that has been very helpful to me is "The Business of Fitness" written by Thomas Plummer. I believe this book will be very helpful to you.
Hope this helps.
0
Sorry I wasn't clear on who I would be marketing to. I would target those women and girls who not already fit and those looking for a new fitness challenge (if you're bored with what you already do). I would emphasize the benefits I mentioned about feeling strong and empowered.
So, Joanne, you're saying that I am going to need to open a studio? I just want to make sure that I'm reading your answer right! I will also check out that book as soon as I can! Thanks for the suggestion!
So, Joanne, you're saying that I am going to need to open a studio? I just want to make sure that I'm reading your answer right! I will also check out that book as soon as I can! Thanks for the suggestion!
0
Hi Wendy ... I feel the same as you!
I've been teaching kickboxing now for 11 years and been training in martial arts for nearly 20 years.
My kickbox program consists of mostly drillwork (heavy bag & gloves) involving intervals such as tabatas but I also incorporate some self defense techniques. What could be better than getting a workout, relieving stress and at the same time gaining some self defense knowledge - very empowering!
I would suggest looking into teaching at a local martial art school but most would want you to have had martial arts training and not sure if you have. Also look into community rec centers that provide classes.
You can also combine your military experience and provide a kickbox/self defense boot camp class ... perhaps outdoors as long as you get permission to do so.
I've been teaching kickboxing now for 11 years and been training in martial arts for nearly 20 years.
My kickbox program consists of mostly drillwork (heavy bag & gloves) involving intervals such as tabatas but I also incorporate some self defense techniques. What could be better than getting a workout, relieving stress and at the same time gaining some self defense knowledge - very empowering!
I would suggest looking into teaching at a local martial art school but most would want you to have had martial arts training and not sure if you have. Also look into community rec centers that provide classes.
You can also combine your military experience and provide a kickbox/self defense boot camp class ... perhaps outdoors as long as you get permission to do so.
0
Wendy, it is encouraging to me to see two WOMEN passionate about the martial arts and working hard to inspire other women to become empowered!
Impressive!
Impressive!
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I have been attempting a class very much like what you describe and it is going (being recieved) very well. I started with all female but just couldn't continue to turn away the guys. Its not a choreographed class and their isn't any music. I centered the class around exercises and drills that translate to combat situations, along with some philosophy. It is a class for everyone form the timid to the ring pro (though I've only had a few amature fighters, they loved it), its a focus on the basics and the relevence of their importance in a "fight or flight" situation.
Feel free to email me about it, you seem like you have the passion to pull it off.
HardCorpsWorkout@gmail.com
Feel free to email me about it, you seem like you have the passion to pull it off.
HardCorpsWorkout@gmail.com
0
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0
Boxing and Kickboxing can be incorporated into your program right now
It's a great way to "mix things up"
I have many clients who box during personal training.
It's a great stress release and very empowering
It's a great way to "mix things up"
I have many clients who box during personal training.
It's a great stress release and very empowering
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