Help clients build that summer body. SAVE 30% on The Science of Core Training Certificate (9 CECs). Use Code CORECERT SAVE 30% Now »
  • Membership
    • Start My FREE Trial
    • Premium Membership w/ Unlimited CECs
    • Personal Trainer Membership
    • Group Fitness Membership
    • Mind-Body Membership
    • Business Membership
    • My Free CECs
    • My Membership
  • Events
    • IDEA Personal Trainer Institute EAST
    • IDEA Personal Trainer Institute SOUTH
    • IDEA World Convention
    • IDEA World Club & Studio Summit
    • IDEA World Nutrition & Behavior Change Summit
    • Virtual Events
  • Insurance
    • Personal Trainer Insurance
    • Group Fitness Insurance
    • Yoga Insurance
    • Club/Studio Insurance
    • Other Insurance
  • Fit Pro Store
    • Need CECs/CEUs
    • Online Courses
    • Certifications & Certificates
    • IDEAfit TV
    • Articles
    • Publications
    • Events
  • Pro Resources
    • IDEAfit TV
    • Continuing Education
    • IDEAfit Social Poster
    • IDEA Client Newsletter
    • Workout Builder
    • Fit Pro Forum
    • Certification & Training Orgs
    • Career Guide
    • Job Board
    • Articles
    • Publications
  • Find Fit Pros
    • Find a Personal Trainer
    • Find a Fitness Class
    • Find a Yoga Teacher
    • Find a Nutritionist or Dietitian
    • Find Gyms/Studios
  • Articles
  • Fit Pro Deals NEW
  • Cart 0
  • Log In / Create Account
  • View Cart (0)
  • Join Now
Log In
Ask a health and fitness-related question and receive answers from fitness experts and professionals
Home » IDEA Answers » Any marketing ideas for our fitness studio?
More Info
Question asked by Karen Isbister 1781 days ago

Any marketing ideas for our fitness studio?

Club or Studio OwnerFitnessMarketing

Our studio will be open in about 3 weeks and we need some marketing ideas. We are working with a PR agency, so I'm sure they will have tons of ideas, but I'd like to hear from others who have their own studios. Thanks!

1 Comment
 
Image CAPTCHA
Cancel
 

Answers (7)

Answered by Susan Dalonzo 1781 days ago
MemberVerified
1937 Questions Answered, 22 Questions Asked
6
Get involved in business expos, the chamber of commerce, offer local businesses specials, hand out flyers everywhere, wear your t shirts, offer a month trial for a nominal fee.
Contact your local radio station and see if they will come to your grand opening

Give aways are great also, Vistaprint has great ideas, note pads, pens, hats, bags etc
1 Comment
 
Image CAPTCHA
Cancel
Answered by Lawrence with Gym Insight 1779 days ago
111 Questions Answered, 30 Questions Asked
5
Hi Karen,

Congrats on opening your studio!

I concur with Susan...Have you done an official grand opening day or weekend yet?

If not organizing a grand opening is a lot of work but worth the effort. Some ideas are to get local radio stations involved (like Susan said), offer something free and immediately satisfying to bring people into your studio like smoothies or lemonade, get banners, and something fun for kids partake in like bouncy castles. Find other nearby businesses to exchange services and deals with to offer your potential members during the grand opening. Sign members up the "grand opening day" only special for significantly cheap prices like $9.99 membership/classes. Have them fill out something short to get their basic information like email and you can then later do email campaigns.

I have other marketing ideas for spring, summer, social media, and charity sponsorships for fitness studios or health clubs on my Gym Business Blog called Gym Insights. If you want more ideas, check it out at http://www.gyminsight.com/blog. I try to post something new every business day.

I hope this helps get your wheels turning and I wish you and your new business the best!

Best in Health,
Lawrence
Add Comment
 
Image CAPTCHA
Cancel
Answered by Harris Sophocleous 1779 days ago
Member
2722 Questions Answered, 7 Questions Asked
5
Hi Karen,

Congrats on your new business. All of the ideas offered so far are very good. An idea out of the box would be to schedule and offer free classes throughout the day, so people can experience what you have to offer. You never know, you might actually get some new clients out of this and it will be a great way to show everyone what you will be offering (for a price next time ;-))...plus people love free stuff :-)!!

Best,
Harris
Add Comment
 
Image CAPTCHA
Cancel
Answered by Karen Isbister 1779 days ago
Verified
12 Questions Answered, 6 Questions Asked
4
Thanks everyone! I appreciate all of the great feedback.
2 Comments
 
Image CAPTCHA
Cancel
Answered by James Dixon 1781 days ago
Verified
6 Questions Answered, 1 Questions Asked
1
I still think word of mouth referrals is the best form of marketing. Maybve you could run a promotion for the first ___ clients who sign up, they will get a ____ number of classes/sessions for free, and in return they must refer 2 clients. Thats just something off the top of my head. Also wear your company apparrel as often as possible.
2 Comments
 
Image CAPTCHA
Cancel
Answered by John Macculiya 931 days ago
1 Questions Answered, 0 Questions Asked
-1
Hello Everyone,

I am a Yoga, Fitness and Pilates studio owner in Los Angeles, California area. If you looking for smart way to marketing your business, My Best Studio is perfect solutions to work step by step and easiest way grow your business in your area.


My Best Studio web solutions features:-

- Inspirational website Design
- Apps Development
- All size of business studio management & marketing software
- Internet Marketing & SEO
- Graphic Design
- Logo Design


I am very happy to work with them. Are you looking something new way to marketing & management?


- Today contact at : http://www.mybeststudio.com

1 Comment
 
Image CAPTCHA
Cancel
Answered by Ron Benamor 1780 days ago
301 Questions Answered, 53 Questions Asked
-2
Hey Karen,

If you would email me at rbenamor@motionsoft.net, I could get you connected to Hossein Noshirvani. He is our (Motionsoft's) Executive Vice President and an absolute genius when it comes to marketing ideas for gym. Shoot me an email and I will cc you to him.

Feel free to check out his linkedin profile to get a better feel for his knowledge and expertise.

http://www.linkedin.com/profile/view?id=783602&trk=nav_responsive_tab_pr...

Hope this helps!

-Ron
Add Comment
 
Image CAPTCHA
Cancel

Add Answer

Image CAPTCHA
Follow Question

Share this page

Client Share
Tweet

Related Questions

Any marketing ideas for our fitness studio?

7 Answers | Asked by Karen Isbister

marketing

4 Answers | Asked by Peggy Mincey

We like to hold monthly events in our studio; any successful ideas out there?

9 Answers | Asked by Rachel Koester

Any ideas on how to get our fitness clients to do their measurement updates?

3 Answers | Asked by Rebecca DeJardin

Having problems finding quality/ certified instructors in our small area for our growing studio. Any thoughts?

4 Answers | Asked by Alison Hirt
View All Questions

2 People are Following this Question

Find a Personal Trainer

IDEA Fitness Connect