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Home » IDEA Answers » Am writing a business plan and looking for marketing and industry information and statistics.
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Question asked by Connie Besse Kelly 196 days ago

Am writing a business plan and looking for marketing and industry information and statistics.

Fitness IndustryMarketing and SalesIndustry Issues/Trends

I thought there were some on this site, but I'm not finding them. Any help would be appreciated

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Answers (6)

Answered by Karin Singleton 196 days ago
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Hi Connie,

I am not sure what data exactly you are looking for but I did a google search for 'fitness industry statistics' and immediately had a lot of information. One in particular stood out, and here is the link: http://www.reportlinker.com/report/search/mode/public/pgnum/5/sort/date/...

I wish you good luck. It is a very good approach to start with some research and a business plan.
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Answered by Connie Besse Kelly 196 days ago
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Thanks Karin, I did a google search and found several sites - but most of them were very expensive to get their reports. I was hoping to find some information that was either free or at least not so expensive.
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Answered by Stephen Landrum 196 days ago
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What information are you particularly looking for? If its local stats you'd be surprised what you can find through your local government services.
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Answered by Melissa Rodriguez 196 days ago
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Hi Connie,
Here are some press releases from IHRSA that provide some free industry information.

U.S. Health Club Membership Exceeds 50 Million, Up 10.8%; Industry Revenue Up 4% as New Members Fuel Growth
http://www.ihrsa.org/media-center/2011/4/5/us-health-club-membership-exc...

IHRSA Index Posts Notable Improvements in Secondary Sales & Expense Management
http://www.ihrsa.org/media-center/2011/9/21/ihrsa-index-posts-notable-im...

You'll find more press releases on ihrsa.org/media-center.

These stats give summary information, though. If you're looking for more details on market & industry research, you may need to invest in some reports.

If you're on a tight budget and you're looking for local data, I agree with Stephen -- there can be a lot of free information available from government sources.
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Answered by Shawn Fears 195 days ago
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Paying for information is the best or better yet have a company that specializes in it do a market analysis
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Answered by Danielle Vindez 195 days ago
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Seems to me that IDEA produces statistics on industry trends every year. So does ACSM. While the data is demographically limited, it has volume, and may provide you what you seek.
Danielle
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