Reach key influencers in the health and fitness industry, IDEA members interact with 41 million consumers yearly

Connect to the professional market through our world renowned conferences, award winning publications and extensive electronic vehicles. According to Magazine Publishers of America, when 2 or more marketing vehicles that reach the same audience are utilized, they increase the response rate of each by 30%.

  • 89% of IDEA members view IDEA publications (trade or consumer) as the most credible for health & fitness information.
  • 58% of trainers recommendations are acted upon most of the time
  • 95% of IDEA members strongly agree that "if I like a fitness product I will often tell others about it"
  • 87% of members find information (from IDEA media) on new trends, exercise science and nutrition important.
  • 48% of IDEA members are primary decision makers regarding products and services

Yes, I want to reach key influencers in the health & fitness industry:

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You can call us at 800-999-4332 ext 238 or use the form below to send us an email.

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"Reaching one IDEA key influencer gets GAIAM in front of dozens of our target market -------health-minded consumers. This is also a great forum for seeing new trends in the fitness industry."

—Reini Reiter, VP Sales GAIAM