IDEA is the world’s largest professional fitness and wellness organization serving over 250,000 professionals online, in person and in print.  These opinion leaders interact with millions of consumers actively seeking their advice on health, fitness, and nutrition.  We connect these professionals to key brands utilizing a customized and integrated combination of multi-platform media.

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• Connect to the most influential voices in the professional fitness and wellness market through IDEA’s world renowned conferences, award winning publications and extensive electronic vehicles.


• Six e-newsletters to highly targeted groups of professional and fitness enthusiasts. Combined audience over 300,000 monthly


• Ideafit.com with more than 500,000 unique visitors each month


• Print - Award winning IDEA Fitness Journal reaching over 63,000 subscribers


• Events – Three education and sponsor driven conferences focusing on high level education, cutting edge products and the best teachers and leaders in the industry

Reach key influencers in the fitness and wellness industry

Celebrate IDEA's 30th anniversary and get your brand in front of the people who move the world. IDEA conferences are the go-to gatherings providing the world’s best practical fitness education, newest products and programs, trends and research. We can help you reach thousands of personal trainers, group fitness and mind-body instructors, and business owners. Join us in our mission to INSPIRE THE WORLD TO FITNESS®.

Reach the key influencers & buyers representing the entire spectrum of fitness professionals at IDEA’s largest and longest-running event in the industry!

2012 IDEA World Fitness Convention™In San Diego July 5-8, Call for more information

Reach the key influencers & enthusiasts representing mind-body and wellness professionals at Inner IDEA’s mind, body and spirit event!

2012 Inner IDEA® Conference. Palm Springs, CA October 25-28

Reach the key influencers & buyers representing Personal Trainers at IDEA’s East Coast Conference!

2013 IDEA Personal Trainer Institute™ SOLD OUT 4 years in a row

IDEA has the most effective marketing vehicles to help you reach the key influencers in the fitness and wellness industry. Learn about our innovative range of marketing tools to help you reach this market efficiently and effectively. Join us in our mission to INSPIRE THE WORLD TO FITNESS®.

IDEA Fitness Journal

• Now reaching 63,000 paid subscribers ten times a year
• Expanded coverage of nutrition added in 2012
• IDEA’s award-winning magazine, ranked as the #1 IDEA member benefit

Integrated Marketing Vehicles

• Active and engaged web audience
• Innovative advertising vehicles are a key element of the IDEA marketing platform
• New marketing tools added in 2012

Digital Marketing Vehicles

• Reaching over 200,000 subscribers
• Choose from 6 highly focused electronic vehicles to reach YOUR target audience!

Testimonials

The IDEA World Fitness Convention was the best event for us so far. We wish we had stepped up to a larger booth, but were hands down happy with the traffic, attendance and event production. We will be back in 2012."

Jay Wilson VP Global Marketing CrossCore

"Overall our experience at IDEA world fitness was great! We were really able to engage and have fun in a popchips kind of way! Guests were able to pop in and snap a photo and immediately upload to email, twitter or facebook to have as a keepsake of the event. It was great that we were able to offer a new flavor, jalapeno to give fans a new treat!

Mandy Mckenzie Los Angeles Popstar Popchips

Reaching one IDEA key influencer gets GAIAM in front of dozens of our target market -------
health-minded consumers. This is also a great forum for seeing new trends in the fitness industry."

Reini Reiter VP Sales GAIAM

"Our history with IDEA goes back 30 years to the very first IDEA World Fitness event, we have been supporting the fitness professionals who live their passion through IDEA events as well as IDEA Fitness Journal ever since and look forward to the next 30 years!

Herb Flentye President SPRI Products

We chose IDEA to launch our wellness initiative, Chobani Fit, because IDEA is number one in the Health and Fitness Industry from continuing education, presenters, Exhibit Show experience, top trainers in the world to the largest global networking opportunities."

Tiffany Vandemark Director of Wellness Initiatives Agro-Farma, Inc.

Chobani

Combine 360 2012 World

Balanced Body

Lebert Fitness