Reach key influencers and buyers in the health, wellness, and fitness industry


IDEA is the world’s largest professional fitness and wellness organization serving over 250,000 professionals online, in person and in print.  These opinion leaders interact with millions of consumers actively seeking their advice on health, fitness, and nutrition.  We connect these professionals to key brands utilizing a customized and integrated combination of multi-platform media.

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  • Connect to the most influential voices in the professional fitness and wellness market through IDEA’s world renowned conferences, award winning publications and extensive electronic vehicles.

  • Six e-newsletters to highly targeted groups of professional and fitness enthusiasts. Combined audience over 300,000 monthly

  • with more than 500,000 unique visitors each month

  • Print - Award winning IDEA Fitness Journal reaching over 63,000 subscribers

  • Events – Three education and sponsor driven conferences focusing on high level education, cutting edge products and the best teachers and leaders in the industry

Whether you’re bringing an established brand to the fitness and wellness community or introducing the next big thing, we’re here to help. Talk to one of our marketing strategists about the best way to introduce your product or service and let us help you craft an exciting and innovative relationship with these key influencers.

Reach key influencers in the fitness and wellness industry

For more information about marketing with IDEA please contact us using the information below.

Call: 800-999-4332 ext 213



Celebrate IDEA's 30th anniversary and get your brand in front of the people who move the world. IDEA conferences are the go-to gatherings providing the world’s best practical fitness education, newest products and programs, trends and research. We can help you reach thousands of personal trainers, group fitness and mind-body instructors, and business owners. Join us in our mission to INSPIRE THE WORLD TO FITNESS®.

Reach the key influencers & buyers representing the entire spectrum of fitness professionals at IDEA’s largest and longest-running event in the industry!

IDEA World Fitness Convention™

2013 IDEA World Fitness Convention™In Los Angeles August 7-11, Call for more information

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Reach the key influencers & buyers representing Personal Trainers at IDEA’s East Coast Conference!

IDEA Personal Trainer Institute™

2013 IDEA Personal Trainer Institute™ SOLD OUT 4 years in a row

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IDEA has the most effective marketing vehicles to help you reach the key influencers in the fitness and wellness industry. Learn about our innovative range of marketing tools to help you reach this market efficiently and effectively. Join us in our mission to INSPIRE THE WORLD TO FITNESS®.

IDEA Fitness Journal

IDEA Fitness Journal

  • Now reaching 63,000 paid subscribers ten times a year
  • Expanded coverage of nutrition added in 2012
  • IDEA’s award-winning magazine, ranked as the #1 IDEA member benefit
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Integrated Marketing Vehicles

Digital Fitness Industry Communications

  • Active and engaged web audience
  • Innovative advertising vehicles are a key element of the IDEA marketing platform
  • New marketing tools added in 2013
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Digital Marketing Vehicles

Digital Membership Publications

  • Reaching over 200,000 subscribers
  • Choose from 6 highly focused electronic vehicles to reach YOUR target audience!
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The expo hall was busy non-stop the entire show. We love the excitement. My advice to new exhibitors is be prepared to interact with an engaged audience. These are very creative people at the top of their field and they will stop, talk, workout and do business with you."

  Fred Helm
VP Brand
Power Plate


"We’re a nutrition company and the special nutrition pavilion and lecture stage was perfect for us. The attendees could really learn and interact with us. We were surprised and pleased at the diversity. Manufacturers people selling and promoting so many ideas about fitness. We are blown away by the show distributors.

  Mark Binter
Ahhmigo Water


We were a startup last year. Now we’re in 17 countries and IDEA is a huge part of that. The show is so great this year. Non-stop. The floor is incredible. You can see every booth. The scope of products is amazing, nutrition, clothing, equipment and the sheer volume of interested shoppers."

  Darya Bronston
Core Fitness Roller/Annovium


"We are now providing quite a bit of education at the conference, which is great, but the booth and the hall are essential because that is where the fitness pros can find out what our products are and what they can do. IDEA brings the best personal trainers all in one place where we can address their needs as well as their client’s needs.

  Cassidy Phillips
Founder and CEO
Trigger Point Technology


It’s not just exercise and fitness anymore. IDEA is the place to come, to explain your brand. That’s’ why we’re here. We chose IDEA to launch and continue to talk about nutrition with Health and Fitness professionals. "

  Tiffany Vandemark
VP Interactive Marketing
Chobani Fit


"We are launching our brand in the US (from Australia) and we knew it was important to reach the key influencers at IDEA World. We’re so excited, we’ve already booked this same space for next year!

  Lorna Jane Clarkson
Lorna Jane Fashions


We established individual relationships and with business owners at this show. It was invaluable. So excited about this show. More than any other show we’ve been to. Everyone is so enthusiastic about health and wellness and nutrition. We’ll be back.

  Carol Visa
genoVive nutrition


"Overall our experience at IDEA world fitness was great! We were really able to engage and have fun in a popchips kind of way! Guests were able to pop in and snap a photo and immediately upload to email, twitter or facebook to have as a keepsake of the event. It was great that we were able to offer a new flavor, jalapeno to give fans a new treat!

  Mandy Mckenzie
Los Angeles Popstar


Reaching one IDEA key influencer gets GAIAM in front of dozens of our target market -------
health-minded consumers. This is also a great forum for seeing new trends in the fitness industry."

  Reini Reiter
VP Sales


"Our history with IDEA goes back 30 years to the very first IDEA World Fitness event, we have been supporting the fitness professionals who live their passion through IDEA events as well as IDEA Fitness Journal ever since and look forward to the next 30 years!

  Herb Flentye
SPRI Products


This is a great show to be at; there is no show like this to reach out to fitness professionals. It is a great way. A lot of energy and enthusiasm. People come in very motivated and enthusiastic. Historically you learn how to teach people exercise but there hasn’t been a lot of education on nutrition CECs. There is a gap there between client needs and. We’re all about bringing them up to date. Current research, practices, how to eat right. We’re all about closing the gap. IDEA is the place to bring that message to the right people."

  Dr. Keith Wheeler
Abbott Nutrition/EAS



2013 IDEA World Promo Video


Balanced Body

Lebert Fitness