About IDEA

IDEA is the world's leading membership organization of health and fitness professionals, with more than 23,000 members in over 80 countries. Since 1982, IDEA has provided health and fitness professionals with unbiased data, pertinent information, educational resources, career development opportunities and industry leadership. IDEA's membership includes personal trainers, program and fitness directors, business owners and managers, and group fitness instructors.

The world is experiencing an obesity epidemic and society is recognizing the importance of regular exercise and eating a balanced diet. Today, more than ever, IDEA members are coming together to Inspire the World to Fitness® and making a daily difference in their communities. IDEA’s philosophy is to share resources, ideas and inspiration with all fitness professionals and to make the world a healthier place.

IDEA brings the leaders in academics and technique to the industry through articles in their publications, conferences and educational products.

A word from IDEA's founders Peter and Kathie Davis:

We co-founded IDEA in 1982 on the strength of one basic premise: that by fostering professionalism in the health and fitness industry, we could help millions of people around the world live healthier, happier lives. To us, that seemed like a goal well worth working for. In the years since, we have watched the fitness industry mature into a growing, thriving field peopled by well-educated, talented and deeply dedicated practitioners. Today, IDEA continues to lead the way, guided by our common mission to create a healthier planet in concert with professionals like you who are on the front lines of making this vision a reality. IDEA continues to provide you and your colleagues with the resources, support and education to reach your personal best.

We invite you to become part of our family of health and fitness professionals—The IDEA Health & Fitness Association.

Peter and Kathie Davis
Founders

Our Mission:
IDEA and its members are passionately committed to improving the health and fitness of all people. We are focused on delivering compelling member value by imparting knowledge, credibility, inspiration, marketability and personal and professional growth opportunities.