About IDEA
IDEA Health & Fitness Association is the world’s leading organization of fitness and wellness professionals including personal trainers, group fitness instructors, fitness directors and fitness business owners. These professionals coach, train and influence millions of health-minded individuals. Through IDEA professionals in over 80 countries, we "Inspire the World to Fitness®."
We deliver world-class content and continuing education to fitness professionals through three vehicles:
- IDEA Fitness Journal, our award-winning monthly magazine plus four additional, specialty niche e-publications
- World class fitness conferences for health and fitness professionals, including IDEA World Fitness Convention™
- Streaming video and DVD courses available on our website (www.ideafit.com)
With the launch of IDEA FitnessConnect, we have created the largest national industry-wide directory linking over 200,000 US fitness professionals to more than 16 million consumers. By providing verified profiles of fitness professionals, we give consumers confidence in their choice of fitness services while strengthening the credibility and professionalism of our industry.
A word from IDEA's founders Peter and Kathie Davis:
We co-founded IDEA in 1982 on the strength of one basic premise:
that by fostering professionalism in the
health and fitness industry, we could help millions of people
around the world live healthier, happier lives. To us,
that seemed like a goal well worth working for. In the years
since, we have watched the fitness industry mature into a growing,
thriving field peopled by well-educated, talented and deeply
dedicated practitioners. Today, IDEA continues to lead the way,
guided by our common mission to create a healthier planet in
concert with professionals like you who are on the front lines
of making this vision a reality. IDEA continues to provide you
and your colleagues with the resources, support and education
to reach your personal best.
We invite you to become part of our family of health and fitness professionals—The IDEA Health & Fitness Association.
Peter and Kathie Davis
Founders
Our Mission:
IDEA and its members are passionately committed to improving
the health and fitness of all people. We are focused on delivering
compelling member value by imparting knowledge, credibility,
inspiration, marketability and personal and professional growth
opportunities.
IDEA's Code of Ethics >>
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