IDEA Health & Fitness Association is the world’s leading organization of fitness and wellness professionals including personal trainers, group fitness instructors, fitness directors and fitness business owners. These professionals coach, train and influence millions of health-minded individuals. Through IDEA professionals in over 80 countries, we "Inspire the World to Fitness®."
We deliver world-class content and continuing education to fitness professionals through three vehicles:
- IDEA Fitness Journal, our award-winning monthly magazine plus four additional, specialty niche e-publications
- World class fitness conferences for health and fitness professionals, including IDEA World Fitness Convention™
- Streaming video and DVD courses available on our website (www.ideafit.com)
With the launch of IDEA FitnessConnect, we have created the largest national industry-wide directory linking over 250,000 US fitness professionals to more than 16 million consumers. By providing verified profiles of fitness professionals, we give consumers confidence in their choice of fitness services while strengthening the credibility and professionalism of our industry.
A word from IDEA's founders Peter and Kathie Davis:
We co-founded IDEA in 1982 on the strength of one basic premise:
that by fostering professionalism in the
health and fitness industry, we could help millions of people
around the world live healthier, happier lives. To us,
that seemed like a goal well worth working for. In the years
since, we have watched the fitness industry mature into a growing,
thriving field peopled by well-educated, talented and deeply
dedicated practitioners. Today, IDEA continues to lead the way,
guided by our common mission to create a healthier planet in
concert with professionals like you who are on the front lines
of making this vision a reality. IDEA continues to provide you
and your colleagues with the resources, support and education
to reach your personal best.
We invite you to become part of our family of health and fitness professionals—The IDEA Health & Fitness Association.
Peter and Kathie Davis
IDEA and its members are passionately committed to improving
the health and fitness of all people. We are focused on delivering
compelling member value by imparting knowledge, credibility,
inspiration, marketability and personal and professional growth
Inspired Service: The IDEA Tribe is committed to “inspired service” for every person we encounter. This includes every member/subscriber, advertiser/exhibitor, vendor/contractor and internal staff/colleague. “Inspired service” is about going above and beyond to ensure that every person we interact with is not simply happy—but thrilled—with the overall experience we provide. We Inspire and Serve by continuously pushing ourselves to improve customer value every day.
Do the Right Thing: The IDEA Tribe is honest and operates with the utmost integrity inside and outside our office environment. This includes being on time, keeping promises and always doing the right thing.
Exercise Your Happiness: The IDEA Tribe is a community living a balanced and healthy lifestyle at home and at work. This involves “being the change” as positive role models for others. We don’t aim to be perfect; rather, we aim to be conscious of each decision we make and how it affects our overall health and happiness. The IDEA Tribe’s mantra and noble cause is to Inspire the World to Fitness (and Wellness).
Appreciate Everyone: The IDEA Tribe respects and honors everyone. We never speak negatively about others. We respect and appreciate people’s differences and look for people’s strengths instead of focusing on their weaknesses. We commit to open, honest communication and take ownership for our relationships.
Learn and Thrive: The IDEA Tribe believes that learning never ends. Individually, we push ourselves intrinsically with a constant thirst for more knowledge. We encourage everyone to live with an extreme case of curiosity.
Set the Standard:The IDEA Tribe is never content with our current success. We continually push for a higher level of performance. The day we rest on our laurels is the day the community has lost its passion and soul.
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How are you inspiring fitness? Be sure to use #inspiringfitness on Twitter and Instagram to let us know!