Feature Story | By Helen Vanderburg
Managing a Quality-Driven Business

Dedicate yourself to delivering high value at all levels of your fitness facility.

 
We all strive to run a quality business, but achieving that goal takes great focus and commitment. Managing excellence begins with having a strong definition of quality. What is your definition? It’s easy to say, “Yes, I offer quality service and run a quality business”; however, it’s not always easy to deliver on those words. In this article I will ask hard questions about the quality of your business; define quality indicators; and apply a DETAILS approach to help drive your business to a higher level of service delivery.

Excellence Defined
Let’s begin by reviewing the definition of quality. Quality is an essential and distinguishing attribute of something or someone. To offer quality is to excel, to stand out or to surpass the expectation of the purchaser. We are in the service business, and having a clear definition of quality as it pertains to our industry is very important.

Managing quality is all about paying close attention to the DETAILS in every sense of the word. The details ultimately give the buyer an impression of quality service and delivery.
Managing a Quality-Driven Business

This is how it breaks down:
Dedicated to your vision
Excellent at what you do
Time-sensitive
Adaptable
Integrity
Language
Service, service, service

D=Dedicated to Your Vision
Any quality business has a very clear vision of what the company stands for and how it differentiates itself from competitors. Begin by clearly defining who you are and what you can do to deliver higher quality in your service, facility, programs and environment than anyone else in your market. More »

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IDEA Fitness Manager

Senior Editor Joy Keller
Managing Editor Katherine Watson
Production Manager Margie Rogers
Contributing Editors April Durrett,
 Alexandra Williams
Publisher and CEO Peter Davis
Executive Director Kathie Davis
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